Brand Report
Vertere Adds Clarisonic Co-Founder To Advisory Board
Vertere has added big-time buzz to its support system. Robb Akridge, co-founder of Clarisonic, chairman of ICMAD and founder of REA Innovations, a startup incubating and assisting brands, is the newest member of the Cleveland-based...
An Indie Beauty Brand’s Dreams Come True Thanks To The First-Ever Deskside Domination Competition
Indie Beauty Media Group’s inaugural BeautyX Summit concluded Tuesday with Crave Skincare winning a first-of-its-kind live deskside pitch contest called Deskside Domination. Deskside Domination contestants, which included Manmade 18.21 and Biomilk Probiotic Skincare...
Hello Old Friend: Facebook Reemerges As An Important Platform For Influencers
Is Facebook cool again? According to Mehdi Mehdi, head of digital at NYX Cosmetics, and Corey Weiss, head of business development and sales at Ipsy, who participated in a panel discussion on...
Digital Influencers And Beauty Brands Discuss Fake Followers And Real Relationships During The First Day Of BeautyX
The latest beauty trend in social media is spotting the fakes. On Monday at BeautyX, the two-day summit held by Beauty Independent and Indie Beauty Expo in Los Angeles at The LA Hotel Downtown, digital...
Lady Suite Spotlights The Vulva With Sophisticated Skincare For Down There
In the beauty business, premium body care has largely skipped lady bits. Lady Suite is rectifying that oversight. The new brand from Therese Clark, a partner in Crème Collective and co-founder of Glowbiotics, addresses vulvar...
And The Winners Are: IBE Announces 2017 Best In Show Results
The 2017 Indie Beauty Expo (IBE) Best In Show (BIS) Awards, a journey that’s spanned 12 months, three cities — L.A., Dallas and New York — and more than 300 exhibiting brands, has come to an end...
