Brand Report

Fertile Alchemy Founder Brittany Braggs Wants Women To Positively Embrace Reproduction, Even Before They’re Ready For Kids
Brittany Braggs believes women shouldn’t only discuss fertility when they’re having difficulty with it. The Houston-based holistic health coach, Reiki practitioner and doula is putting a positive and preemptive spin on reproduction with her budding brand Fertile Alchemy. The...

Mischo Beauty Enters Its Gilded Age With New Nail Polish Packaging
Kitiya Mischo King has struck gold with her nail polish brand’s makeover. Specifically, that gold is on the ball-shaped caps of Mischo Beauty’s round bottles, one of many details that has elevated the appearance of the eco-luxe line....

Palermo Body’s Jessica Morelli Celebrates The Holidays By Joining Forces With Fellow Founders
Palermo Body founder Jessica Morelli isn’t spending the holidays alone. She’s in the company of fellow entrepreneurs, who she’s teamed up with to create gifts. Morelli assembled three kits — Pure Rituals Kit, Coffee Culture Kit and...

Southern California Indie Beauty Businesses Scramble To Save Products Amid Wildfires
Beauty companies headquartered in Southern California, an area dense with indie beauty brands and retailers, are confronting the consequences of ongoing wildfires and preparing their businesses for future natural disasters. Flames have scorched at least 200,000 acres over...

Velvet Pops The Cork On Serious Skincare With A Not-So-Serious Attitude
Kate Lee has a dual professional personality. By day, she’s busy crunching numbers to evaluate clinical research as a health informatics analyst. By night, she dreams up beauty product formulas and packaging design for her emerging brand, Velvet,...

Indie Beauty Media Group Unveils Entrepreneurial Education Platform BeautyX
Indie Beauty Media Group is enhancing its educational programming with the introduction of BeautyX, an evolution of its CONNECT INDIE initiative providing knowledge and resources to beauty entrepreneurs through panel discussions and classes. BeautyX will kick off in...