Founders Battle For Their Indie Beauty Brands As Wildfires Ravage Acre After Acre In Northern California

Flames continue to engulf large swaths of the idyllic Northern California wine country as devastating wildfires that have killed at least 40 people,...

A Trio Of Doctors Takes FixMD To QVC

FixMD isn’t a fan of hero ingredient worship. Launching on QVC by next month, the skincare brand from Las Vegas plastic surgeons Goesel Anson, Terry Higgins and Michael Edwards puts a panoply of antioxidants, stem...

This Sibling Duo Started A Simple Skincare Line For Unfussy Guys

Evenprime founder Koh Kim’s younger siblings Andrew and Jason gave her a window into the secrets of the opposite sex, including that guys don’t grasp skincare the way women who’ve been scouring beauty aisles since their pre-teen years...

Well+Good Is Breaking Up The Biohacking Boys Club

Beware biohacking heroes Tim Ferriss and Dave Asprey, a gang of girl bosses is coming to eat your lunch (after drinking their Bulletproof Coffee, of course). On Wednesday night, at the first talk...

Skincare Shoppers Are Increasingly Saying No Thank You To Synthetic Ingredients

Evidence is mounting that unease over potentially harmful synthetic ingredients is shaping the skincare market. Following a report from the NPD Group determining that consumers increasingly seek face products without parabens, phthalates, sulfates, fragrance...

Schmidt’s Naturals Pushes Beyond Pits

Schmidt’s Naturals is moving from armpits to other body parts. The fastest growing natural deodorant company in the U.S. is introducing six bar soaps in a test of...