Brand Report
One Brand Founder Tested Her Makeup’s Staying Power During Her Son’s Delivery And Shared The Results On Social Media
High Endurance Cosmetics founder Ashley Vuu has taken to testing her brand’s sweat-proof products in extreme and personal situations. She’s worn them for pressure-packed business meetings, steamy vegetarian cooking, everyday exercise, marathons and even the birth...
Evio Beauty Group Asks For Your Vote On Its Skincare
In the latest example of the toppling of brand autocracy, Evio Beauty Group is advocating for the enfranchisement of beauty consumers by seeking their votes on its upcoming skincare product. The beauty company behind...
Beauty Brand Founders Leave Affected Florida Areas To Spare Businesses From Irma’s Wrath
After touching down in the Florida Keys on Sunday, Hurricane Irma took its last major swipe at the state on Monday, leaving behind flooding, blackouts, lost retail sales, damaged structures and vehicles, and at least four people dead....
Joon Bottles Persian Secrets For Shiny Strands
Shiva Tavakoli is coming into her own in the beauty industry, but not by leaving her roots behind. The daughter of Frank Tavakoli, a haircare veteran who sold the salon chain TGF to Regis, and established cosmetics firms...
American Provenance Births Baby Products For Cool Dads
American Provenance’s understated baby personal care products are based on an unconventional hypothesis: Not everyone with a baby wants babyish personal care. The natural brand’s baby oil, diaper cream and baby...
This New Brand Will Class Up Your Bath
Kimberly Barnes can’t help but tinker outside her main charge. When she worked in real estate, dabbling in bath bombs on the side led to the launch of the brand Fizz & Bubble...
