Brand Report
Raising A Teenager Is Hard—And I Learned Building A Teen Skincare Brand Is Pretty Hard, Too
Short of giving birth to my daughter, building a skincare brand is one of the most challenging projects I’ve taken on—and I took it on even though I never had a deep burning desire to become a beauty...
Dermatologist Brooke Jeffy’s New Gen Alpha Brand Btwn Focuses On Skincare Fundamentals
At her dermatology office in Scottsdale, Ariz., Brooke Jeffy sees hundreds of teen and tween patients flummoxed by what they should be doing for their skin. “They’re throwing all these products on, but they’re not really paying...
Musely Refines Its Design To Set The Stage For Its Next Phase Of Growth
Musely has undergone a rebrand that reflects its evolution since introducing prescription skincare four years ago and tees it up for future growth. The company reports it’s poured millions into upgrading its design to eliminate the bright...
Aesthetician And Media Skincare Expert Shani Hillian’s New Brand In Groov Is About Balance And Never Overpromising
For an aesthetician, it might be counterintuitive to tell clients that perfect skin doesn’t exist, but that’s the message Shani Hillian is spreading with her forthcoming brand In Groov. Aghast at skincare products that claim to clear...
Makeup Brand Mirabella Gets A Makeover To Broaden Its Customer Reach
Mirabella, a makeup stalwart of salons and spas, is attempting to broaden its reach with a rebrand that simplifies its look and amplifies its inclusivity. Executed with Alison Goudreault, founder of design agency I See Ideas, the...
Performance Personal Care Brand OffCourt Is Getting On The Retail Court In A Major Way With A Walmart Launch
Down to the packaging and prices, Bani Bahari and Jonathan Lawrence built performance body care brand OffCourt for stores, but they didn’t expect their brand’s first major retail partner would be Walmart. “We went to a Walmart...
