Brand Report
Indie Beauty Dish: Brand Closures, Launches, Expansions And More From February 2025
Heba Maksad, who’s been a hairstylist for more than 19 years, has launched vivid haircare brand Vollie with a five-product collection, including three liquid products—$44 hair mask Super Soft, $60 hair oil Dream Defender and $48 hair...
Slayyy Hair Becomes First Black-Owned Braiding Hair Brand At Target
Target is expanding its synthetic hair offering with Slayyy Hair, the first Black-owned braiding hair brand available at the big-box chain. Its itch-free pre-stretched braiding hair in the varieties 1 Black Stallion, 27 Pecan, Merlot, 30 Spice,...
Bootstrapped Brand Persona Makes Its Long-Awaited Store Debut At Ulta Beauty After 7 Years Online
After seven years on Ulta Beauty’s website, Persona has finally arrived in the beauty specialty chain’s stores. The brand is being showcased on new Icons endcaps in 1,170-plus locations, where it’s joining Polite...
Starface Co-Founders Fold Slugging-Focused Skincare Brand Futurewise
The constant drive for dewy—or glass, or dolphin, or glazed donut—skin isn’t enough to keep skincare brand Futurewise afloat, and the slugging-focused brand from Starface co-founders Julie Schott and Brian Bordainick...
Despite Political Pushback In The Country, Gender Inclusive Brand Good Light Achieves Major Ulta Beauty Expansion
A month after President Donald Trump signed an executive order to make the gender binary the official position of the United States, Good Light, a clean skincare brand with the slogan, “beauty beyond the binary,”...
Cult-Favorite Cocofloss Rebrands As Cocolab To Reflect Its Growing Oral Care Repertoire
Cocofloss isn’t just about floss. Now, it has a new name—Cocolab—that conveys its broader intentions. The former name painted the brand into a merchandise corner that it’s...
