Brand Report
From Suicide Attempt To Brand Founder, Novara’s Reshona Jessamy Spreads Positivity Through Skincare
At 25, Reshona Jessamy nabbed a dream job as a lawyer, but her dream job slowly turned into a nightmare in a toxic work environment where she was undervalued and ultimately fired for no apparent reason. “That caused...
Hormone Health Trailblazer Alisa Vitti’s Flo Living Rebrands On Its Tenth Anniversary
When nutritionist, author and Flo Living founder Alisa Vitti went on “The Dr. Oz Show” in 2013, she became the first human to talk about menstrual blood colors and what they mean on national television....
Lord Jones Shutters US Operations
Lord Jones, once a golden child of cannabis consumer goods, is leaving the American market. Hundreds of commenters took to social media to express their surprise and dismay at the news, which the brand disseminated...
New Personalization Platform OurX Wants To Be The Noom Of Textured Hair
OurX aims to do for textured hair what Noom has done for dieting by providing a tailored program for people to follow. “We’re training people how to take better care of their hair and every single person’s...
Abi Amé Brings The Je Ne Sais Quoi Of French Skincare To The Body
Starting in 2021, Yasmin Zeinab had conversations with 1,000 women around the world all about their bodies and how they tend to them. Those conversations became the foundation for her new brand Abi Amé. “I realized that...
Herbal Skincare Brand Botnia Undergoes A “Cathartic” Rebrand And Strengthens Its Ties To Aestheticians
Justine Kahn, founder of Botnia, has wanted to tweak her brand’s packaging since it launched in 2017. “I always had it in mind that our packaging would end up like this,” she says, holding up...
