Brand Report
This New Brand Harnesses The Power Of “Liquid Gold” Breast Milk To Reinvigorate The Skin
Following seven years of infertility struggles, Sarah Shafer had her daughter Evie in 2016. “We really thought for a long time it wasn’t going to happen for us. She was this miracle,” she recalls. “I just wanted everything...
Groundbreaking Sustainable Makeup Brand Athr Beauty To Close
Athr Beauty, a clean makeup brand that accomplished many firsts for sustainable beauty, will shutter its operations in July. Launched as Aether Beauty in 2018 by Tiila Abbitt, a former senior director of product development at Sephora,...
This New Brand Wants To Make Ghee, Clarified Butter Common In South Asian Cooking, A Beauty Staple
As an adult, Ghlee co-founder Varun Sharma has learned a lesson many people learn at some point: Mothers tend to be right most of the time. Growing up, his mom would recommend he soothe his chapped lips...
“Deconstructed Agency” Sssister Launches To Handle Brand Building In A Comprehensive Way
Cobbling together services on a piecemeal basis isn’t always the best brand-building strategy, but it’s often the way brand building is done. Instead of the piecemeal approach, Stuart Hall, founder of Work By Holiday, a...
New Brand Gryt Is Out To Help Teens And Tweens Establish Self-Care Habits Early
“There is nothing grittier than being a mother,” says Carly Kaufman. She should know. Kaufman is a mom of two boys along with being a functional medicine health coach and the chief community officer and co-founder of Gryt,...
Biotech Brand Mother Science Puts A New Hyperpigmentation-Fighting Active Ingredient On The Skincare Map
Deep-rooted passions for music and science drew Mike Einziger, founding guitarist of the rock band Incubus who studied science and physics history at Harvard University, and his violinist wife, Ann Marie Simpson-Einziger, who studied biology at the University...
