How Nearly 50-Year-Old WishGarden Herbs Resonates With Everyone From MAHA Followers To Erewhon Shoppers

Family-owned and -operated wellness brand WishGarden Herbs has already gone through an acquisition—way back in 1987. That year, Boulder, Colo.-based midwife Catherine Hunziker bought the women’s wellness business, a literal closet’s worth of herbal tinctures designed to...

Ritual’s Lindsay Dahl Navigates Deep Political Divides To Find Common Ground On Product Safety

Consumer safety advocate Lindsay Dahl, chief impact officer at Ritual and former head of mission at Beautycounter, starts her new book, “Cleaning House: The Fight to Rid Our Homes of Toxic Chemicals,” with a Target run...

Ex-Cosmetic Solutions CEO Launches Manufacturer Next Beauty Labs For Fast-Growing Emerging Brands

Beauty contract manufacturing is Warren Becker’s legacy—and he’s continuing to build that legacy. The former CEO of Cosmetic Solutions, the copacker his father Mervyn started in 1991 after his uncle Hilton began formulating skincare for doctors’...

KKT Labs’ Answer To Beauty’s Innovation Drought

While the beauty industry launches tens of thousands of new products each year, very few are revolutionary, and genuine breakthroughs have become increasingly rare. The problem is exacerbated by large beauty conglomerates’ pressing operational challenges, the small...

After Raising Funding And Nearing $40M In Sales, Snif Talks New Subbrand, Fragrances As Toys And The Category’s Future

Amid the ongoing fragrance boom, an open question in the beauty industry is: Which indie brands will achieve enough scale and renown to be category leaders and sustain success even when the boom ends?

The Strategies Behind The Lip Bar’s 40% Growth Despite 30% Drop In Target Sales

Although Target’s sales have slipped this year, The Lip Bar, the largest Black-owned makeup brand the big-box chain carries, is seeing its business head in the opposite direction. This year, it expects sales to be up...