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Sincerely Yours CEO Julia Straus Answers Your Burning Questions, From Funding To The Right Age To Start Skincare
Celebrity and influencer brands are icebergs in the consumer packaged goods ocean, where the famous names are the glaringly exposed tips, but there’s foundational management infrastructure underneath that rarely rises to the surface yet is critical for avoiding...
Why Topicals’ Olamide Olowe Risked Her Own Money On A Culturally-Attuned Brand Holding Company
After E.l.f. Beauty’s up to $1 billion purchase of Rhode, headlines broadcast that it’s maneuvering to become the L’Oréal of the future. But it’s not the only one aspiring to be a brand holding company for...
Mentorship Masterclass: Elana Drell-Szyfer On The Hard Pivot From Big Beauty To Smaller Brand Management
If the success of mentees is a credit to the mentor, then Elana Drell-Szyfer has achieved the mentor equivalent of Rouge status multiple times over. Her many mentees include Liz Cavalieri, CRO of BeautyStat Cosmetics,...
RoC Skincare’s Fernando Acosta On Empowered Aging And The Brand’s Future In Longevity
When RoC Skincare introduced its Empowered Aging initiative, the 65-year-old brand wasn’t just reframing how it talks about wrinkles—it was making a strategic move into the fast-growing longevity space. Tapping into shifting consumer values around healthspan,...
Why This Beauty CEO Is Visiting Stores In All 50 States
Over half of American millennials and gen Zers’ interactions are digital, and more than 40% of beauty sales are conducted online, according to the latest estimate from NIQ. While the world is turning to...
The Anti-Trend Philosophy That Turned Nearly 30-Year-Old OSEA Malibu Into An Overnight Success
OSEA Malibu turns 30 years old next year, but its business rooted in seaweed-powered skincare, sustainability and expert-led entrepreneurship has never been more current. Launched by spa director-turned-founder Jenefer Palmer and scaled...
