Adit Retailer Spotlight: CEO Oliver Garfield On What Makes A Beauty Brand Successful At Cos Bar

Since its inception in 1976, Cos Bar has been creating an elevated experience for its clientele by selecting standout products and cultivating close relationships with its shoppers through its in-store teams. The intentional and personalized approach to...

Prima’s Co-Founders On Sephora’s New Clean + Planet Positive Initiative And The Clean Beauty Backlash

When Sephora decided to craft a policy on CBD products, it called upon Prima’s co-founders—Jessica Assaf, Christopher Gavigan, and Laurel Angelica Myers—to advise it on how to vet and onboard brands in...

Is Stratia The Next Paula’s Choice?

This skincare brand started in direct-to-consumer distribution has fervent fans and serious skincare formulations built on proven ingredients. The description fits Paula’s Choice, but, in this case, Stratia is the subject of it. Launched with $3,000...

Amyris CEO John Melo’s Views On Why “Everything Is Chemicals” Is An Oversimplification And Clean Beauty Is The Future

The critique of clean beauty vocalized by an outspoken group of cosmetic chemists, influencers and beauty brands often pits clean beauty against science. In a descriptor of its “Everything is Chemicals” campaign, for example, The Ordinary owner Deciem...

Temptalia’s Christine Mielke Has Tried More Makeup Than Almost Anyone. Now, She’s Released Her Own With Sydney Grace.

A decade after Temptalia founder Christine Mielke collaborated with MAC Cosmetics on a single eyeshadow, Jealousy Wakes, for no compensation, perhaps the most prolific makeup reviewer in the world is back with another collaboration. This time, she...

U Beauty’s Tina Craig Once Had A 20-Step Skincare Routine. Now, She’s A Big Believer In Skinimalism.

When Tina Craig first launched U Beauty in 2019 with a pared-down skincare philosophy and packaging, many people turned their noses up at the brand. “People were so used to Hermès, Chanel and the luxury Bag Snob,”...