Kypris Founder Chase Polan On Taking A Holistic Approach To Sustainability

Long before most beauty companies began to acknowledge their roles in generating plastic streaming into landfills and oceans, Kypris founder Chase Polan was considering the impacts of her brand’s skincare, from ingredient sourcing to its final stage....

The Allure Of Allure, According To EIC Jessica Cruel

Jessica Cruel holds two titles: landlord and editor in chief of Allure. The former role involves a Newark duplex that has a habit of keeping her humble. Late last month, her bedroom ceiling opened up and water from...

How Asutra Is Making It At Target, CVS And More Without External Funding

What if self-care was as simple as a few spritzes of aromatherapy mist or quick rubs of body lotion? That’s the message CEO and owner Stephanie Morimoto, Beacon Award winner for 2021 Entrepreneur of the Year, is...

SolaWave’s Big $13M First Year—And Its Goal To Create Fully Customizable At-Home Treatments

Many beauty brands were born in the midst of the pandemic that spoke to quarantine beauty habits. SolaWave was one such brand. Launched in September of last year with its $149 Red Light Wand, a sleek rechargeable...

How Cocotique Became One Of The Most Covetable Subscription Boxes For Women Of Color

Eight years into running Cocotique, Dana Hill Robinson finally realized what spurred her to create the monthly subscription beauty box company. Separated from her mom as a toddler, Hill Robinson grew up with her dad and brother...

How Personal Care Brand Bite Is Making Refills A Major Business Driver

Millions of people have viewed Women’s Health’s 2018 Facebook video showing Lindsay McCormick, CEO and founder of Bite, chew toothpaste before brushing her teeth. For probably the overwhelming majority of those people, the activity seemed a...