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“We Like Our Potions Potent”: How Fat And The Moon Elevates Herbalism And Fights The Patriarchy
Herbalist and artist Rachel Budde refers to her plant-driven brand Fat and the Moon and the people behind it as “the coven.” Eight years ago, when the brand started, it certainly seemed like it would take a...

Indie Beauty Media Group’s Co-Founders Discuss Business Decisions Amid The Coronavirus Pandemic
Late last week, Indie Beauty Media Group announced the cancellation of Indie Beauty Expo Berlin 2020, formerly slated for March 25 to 26 at Station Berlin, and the postponement of its events in Dallas—The BeautyX...

Renowned Aesthetician Renée Rouleau On Closing Her Spa, Sticking To DTC Distribution And Creating A Strong Company Culture
After Renée Rouleau closes her North Dallas spa today, her namesake company will move on to a new chapter concentrating fully on e-commerce. The closure is characteristic of Rouleau’s continuous reinvention. She’s rebranded her skincare line three...

How Bésame Cosmetics Harkens Back 100 Years To Create A Contemporary Brand
Bésame Cosmetics looks back to forge ahead. The prestige vintage-inspired brand started in 2004 with a red lipstick that evoked the 1920s, and has since revived the century-old Cake Mascara concept and cream rouge from 1938 before...

How Beautyblender Created A Sponge That’s Become Synonymous With Makeup Application—And Is Moving Beyond It
Working in the early 2000s on the show “Girlfriends,” makeup artist Rea Ann Silva created the teardrop-shaped pink sponge Beautyblender at the dawn of high-definition television to ensure not every pore and pimple could be seen by...

There Are More Than 1B People With Disabilities. Kohl Kreatives Makes Sure They’re Not Left Out Of The Beauty Industry.
Led by one woman, Trish Daswaney, Kohl Kreatives is out to change the world. The British startup launched in 2018 with its Flex Collection of five bendy, easy-to-grip makeup brushes for customers affected by motor function issues....