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Finding Ferdinand Allows Consumers To Create Color Cosmetics Just For Them
Finding Ferdinand recognizes that no beauty consumer is the same, and treats each one as an individual. Founded by Nhu Le, the brand encourages women to tailor lipsticks, blushes and palettes to their...

Quw’utsun’ Made Founder Arianna Johnny-Wadsworth Honors Indigenous Plant Medicines With Her Skincare Products
A salve can tell an awe-inspiring story. Take Quw’utsun’ Made Devil’s Club Salve. It contains extracts from native plants founder Arianna Johnny-Wadsworth harvests in the mountains of Washington and judiciously transforms into a healing product. The ingredient devil’s club...

Smoke Founder Kathleen Currie On The Opportunities And Pitfalls Of Passion Projects
Smoke founder Kathleen Currie’s essential oils formulas are motivated by passion and imagination, and rarely the bottom line. That approach is helpful for producing beautiful fragrances, but not the best for supporting a sustainable company. Currie has been...

This Mother-And-Daughter Duo’s Cheerful Skincare Brand Will Make You Smile
Most women would tear their mothers to shreds if they had to work with them regularly. Micaela Hoo isn’t like most women and neither is her mother Dawn Marie. The spunky duo behind Drifter Organics manages to infuse...

Sepai Laboratories Delivers Not One, Not Two, But Three Complex Skincare Brands
Sepai Laboratories founder Paola Gugliotta literally grew up in a lab watching and assisting her molecular biologist mother. She’s since taken the pipette into her own hands and founded a trio of skincare brands: the romantic...

Meet The Vegan Mascara Green Beauty Lovers Go Gaga For
Lily Lolo has the natural lash game on lock. If the 220-plus five-star reviews on Petit Vour‘s website, the more than 100 on The Detox Market’s or nearly 70 on Credo’s are to...