Brands
This New Brand Marries Science And Nature To Create Extra-Gentle Skincare Basics
Lena Vasilenko Tsymbal was in branding for the handbag company Kozha Numbers when she detected changes in her skin. Though skincare wasn’t her trade at the time, it quickly became her obsession. “I had acne, and I would...
This Colorful Gen Z Skincare Brand’s Face Mask Sold Out Within 48 Hours At Urban Outfitters
“I always wanted to start my own thing,” says Maes Face founder Maddie Fantle, former senior producer of content and marketing at agency Direct Agents and digital marketer at online marketplace FitBoomBah. “The pandemic pushed people to...
After A Refresh, British Brand Nubyén Enters The US Via Revolve, Net-A-Porter And Walmart Prestige
Nubyén arrived on the British beauty scene in 2016 with a single product, Nubyén Nude, now its bestselling plumping lip gloss. The clear gloss product containing vegan and natural ingredients like hyaluronic...
“Literally Like Green Juice”: New Brand Joos Cosmetics Takes Superfood Skincare To The Next Level
Green juice has been a sidewalk staple of celebrities like Jessica Alba, Michelle Williams, Emma Stone and Reese Witherspoon. Now, it can be their bathroom sink staple, too. From Shayan Sadrolashrafi and Andrew Glass, co-founders of hair...
Clean Beauty Brand Jacq’s Launches Skincare Products At Target
Many retail partnerships don’t happen immediately. That was certainly the case for Target and Jacq’s. A buyer from the chain initially reached out to Jacq’s founder Barbara Jacques a couple of years ago, but nothing came of...
“Standing The Test Of Time”: CBD-Infused Skincare Brand Nakie Coquette Debuts With Collectible Face Oil
As the pandemic carries on, beauty brands are emerging that came to fruition thanks, in part, to the realities of life during it. For some new beauty entrepreneurs, previously unimaginable free time spurred them...
