Brands
Self-Funded, Latina-Owned Haircare Brand Rizos Curls Hits Target Shelves
“Every time I went to Target with my family, I would make them go to the section with curly hair products, and I would always say, ‘I’m going to be there some day,’” recounts Julissa Prado, founder and...
Tower 28 Has Had A Hot Start. Here’s The Multipronged Marketing Approach That Helped It Take Off.
There were no fancy analytics or agencies when Tower 28, a clean beauty brand focused on consumers with sensitive skin, started its marketing push before launching in April last year. Founder Amy Liu and an intern scrolled...
CBD Is Trendy, But New Beauty Brand Floramye Is Intent On Making It Timeless, Too
If you want to know where the market’s heading, keeping tabs on Allison Tryk would be a good place to start. Before S’wll and Bkr transformed water bottles into accessories in the hands of every cool girl, the...
Why Oui Shave Has Become Oui The People
Oui the People founder Karen Young has been gathering intel about her company’s customers since it launched in 2015 as a direct-to-consumer shaving specialist, but it wasn’t until 2018 that she decided to delve deeper into their...
After The Closure Of Its New York Store, Gender-Neutral Pioneer The Phluid Project Builds Its Beauty Business
When Rob Smith decided to close The Phluid Project, Manhattan’s first gender-neutral retailer, after two years, he didn’t view it as an ending. The store recently shuttered because it was too expensive to maintain, according to Smith,...
Pause Well-Aging Founder Rochelle Weitzner’s Take On The Right Way For A Beauty Brand To Talk About Menopause
After Estée Laundry posted about Korres’s White Pine Meno-Reverse last week, the anonymous Instagram account’s followers quickly reacted to the skincare brand’s anti-aging positioning and its suggestion that the new line would negate the effects of menopause...
