Brands
Skyn Iceland Overcame A Recession And Sephora Exit To Reach $20M In Retail Sales And Counting
Sarah Kugelman has a knack for spotting beauty trends before they emerge. When she created the website Gloss.com in 1999, Amazon had barely budged beyond books. Far in advance of self-care being a ubiquitous buzzword, she foresaw that...
For New Clean Brand Eighth Aura, Skincare Goes Far Beneath The Surface
Brie Wilde started developing her brand Eighth Aura three years ago, but it was only when her severe asthma led to hospitalization in January that her concept for it crystallized. “It wasn’t just the physical that was...
LOLI Beauty’s Tina Hedges On The Surprising Results Of A Product Recall, Consumers’ Soaring Interest In Sustainability And Confronting Ageism
A zero-waste beauty brand requires much more than zero effort to create. Tina Hedges investigated countless varieties of plastic, aluminum, paper and glass packaging before choosing her zero-waste beauty brand LOLI Beauty’s food-grade glass yogurt jars, and...
Cool And Clean From The Start, TMF Rebrands To Be Affordable And Colorful, Too
Sometimes you have to pause to reset. Eight months ago, Jill Chambers notified the roughly 35 retailers carrying her Australian clean makeup brand TMF that she would stop selling products to them until it reemerged with an...
Veil Cosmetics Unveils Campaign With (Gasp!) Women Over 40 And Expands Distribution Globally
In an era in which the beauty industry has focused on inclusivity, a fortysomething in makeup advertising remains a rare sight. But Veil Cosmetics has put two in its latest campaign, plus a thirtysomething in an unusual...
How Indie Beauty Companies Are Coping With Hurricane Dorian And Supporting Affected Communities
Hurricane Dorian hit the Bahamas and the Florida coast over Labor Day weekend, unleashing devastating destruction in its path. It’s claimed at least 20 lives and left thousands of homes in ruin in the Bahamas, which has...
