Brands
A First Look At Six Brands Launching At IBE NY 2019
The price of digital ads has risen sharply in the last two years, making an effective launch campaign costly for emerging brands. As beauty and wellness companies search for an impactful...
Cloud CBD Is High-Heel Shoes Wearers’ Pain-Relieving Solemate
A red-carpet jaunt shouldn’t result in seriously sore feet—and neither should a sashay down an office hallway. Founded by marketing and business strategist Faye Postma, new brand Cloud CBD has a solution to the stubborn problem of...
Fast-Growing Brand Altr London Shows Men’s Makeup Is Gaining Ground
For many girls, the decision to use makeup is almost an unconscious one. They reach a certain age and generally start itching to slather on lip gloss and eyeshadow, usually because they’ve seen their mothers or celebrities they...
The Female Company Turns Buying Organic Tampons Into A Political Statement In Support Of Women
“The Tampon Book” is a declaration of independence from German tampon-tax tyranny. Produced by The Female Company founders Sinja Stadelmaier and Ann-Sophie Claus, the book and the company behind it is intent on eliminating lingering shame...
Plastic Pollution Is A Huge Problem, But Awake Organics Shows A Small Brand Can Do Something About It
Global environmental destruction is too big a problem for indie beauty brands to tackle on their own, but Awake Organics founder Melissa Kimbell doesn’t believe that’s an excuse for inaction. The British natural beauty brand has launched...
How Indigo Wild Founder Emily Voth Knew The Time Was Right To Sell Her Company
“I had raised the baby who is now ready for college,” says Emily Voth, founder of Indigo Wild, explaining her company’s deal with Hammond, Kennedy, Whitney & Co. Inc. last year. The private equity firm acquired a majority...
