Brands
How Social Media-Fueled Brand Makeup Geek Is Setting Itself Up To Succeed In An Era Of Diminished Influencer Marketing ROI
When Makeup Geek founder Marlena Stell started producing makeup tutorials for YouTube more than a decade ago, she had little idea of the impact social media would have on the beauty industry. It catapulted brands like hers,...
Meet The Brand Striving To Make India Known For Sophisticated Luxury Skincare
Growing up, Paayal Mahajan was the bullied chubby kid. By 30 years old, after enduring decades of ridicule over her size—she was 263 pounds at her largest—she dedicated herself to losing weight, an arduous task that took a...
Is It Possible To Create Truly Gender-Inclusive Scents? Scentbird’s New Brand Confessions Of A Rebel Is Banking On It
Many scents by emerging perfume brands purport to be unisex, but most aren’t actually appreciated by both men and women, according to Scentbird. With its new standalone brand Confessions of a Rebel, the subscription fragrance company...
Does It Really Take Two Years To Build A Blockbuster Beauty Product?
No beauty brand wants consumers to think it hastily whipped up its formulas overnight. A lengthy product development process connotes care and quality. But, in the beauty industry, it’s not necessary to belabor behind-the-scenes labor. While many companies...
The Latest Venture From The Entrepreneurs Behind Y7 Studio Uses Music To Make Meditation Less Intimidating
The creators of iconoclastic bicoastal yoga chain Y7 Studio are looking to shake up the mindfulness market with a new app-assisted musical meditation system called Wave.
Indie Beauty Media Group Expects Record Buyer Turnout For Fifth Anniversary IBE New York Show
Indie Beauty Expo will return to New York City next month to celebrate its fifth anniversary with the biggest show yet. IBE New York 2019 will take place Aug. 21 to 22 in Manhattan’s 133,000-square-feet Pier 94...
