Brands
How Natural Beauty Brand 100% Pure Took Over Distribution To Control Its Own Destiny
Ric Kostick, co-founder and CEO of 100% Pure, has a confession to make. “I’m not that good at convincing buyers to take the brand,” he says. “We aren’t really partnered with any big retailers, and it might...
Eight Beauty Brands Reflect On Challenges They Faced During The Holiday Shopping Season
The holidays can be hectic even when you’re not running an indie beauty brand. Factor in handling Black Friday deals, Cyber Monday shipping issues and the Boxing Day rush—and you’ve got a very stressful season for small business...
“Part Of A Movement Away From Consumerism”: Daughter Of The Land Is The Beauty Industry’s Conscience
These days, consumers are increasingly demanding companies have qualities they admire in people, and be real, ethical and trustworthy. Ashley Spierer’s Daughter of the Land is meeting the exacting expectations to become a do-no-evil role model for...
Aleph Beauty Enters The Clean Cosmetics Segment With Purposeful Multipurpose Products
Aleph Beauty’s promise to busy women is they don’t have to watch lengthy YouTube tutorials to figure out its products. The new Auckland-based clean cosmetics brand from Emma Peters, a veteran makeup artist and founder of former...
New Makeup Brand LIPP Beauty Builds Custom Lipsticks To Build Women’s Confidence
During the winter of 2015, makeup artist Aleah Rae Dorsey was working at Nordstrom’s beauty department when a customer came in searching for a lipstick in a berry hue that was just so. Dorsey suggested some 30 shades,...
How Kosås And Rami Malek Came Together At The Golden Globes To Provide A Huge Moment For Men’s Makeup
Men have been intrigued by Kosås’s lightweight foundation Tinted Face Oil, but founder Sheena Yaitanes felt the makeup brand had to tell the story of the product’s gender neutrality louder to make serious gains with male consumers. On...
