Brands

Pearl Butter, a brand that’s made a splash with colorful adaptogenic spreads, asserts retailer CAP Beauty is causing confusion in the marketplace by producing and selling coconut butters resembling the brand’s offerings. Repudiated by CAP Beauty,...

Can providing economic opportunity persuade consumers to purchase perfume? That’s the question Sana Jardin is attempting to answer. The fragrance brand that launched at Harrods Salon De Parfums last August and is slated to enter the new...

Lindsey Arnold believes that vegan beauty shouldn’t be what vegan food is often accused of being: bland and a poor replacement for sumptuous stuff filled with animal-derived ingredients. Wondering if other women shared her view, the former psychotherapist...

Time — and, let’s face it, probably the entire universe — is on Josh Rosebrook’s side. Although he’d been creating plant-based personal care since his teens, the celebrity hairdresser turned product formulator...

Antidote 1848 is bringing natural hair care to cities and towns across the country one salon at a time. Formed by an atypical pairing of salon owner Abigail Kuehl and former Unilever executive David Calle, the brand has...

What does it mean to be a cult brand? In the social media era, it often boils down to cultivating loyal customers who like and share the brand’s products in a way that feels organic. Generating the requisite...