This Indie Beauty Brand Attended The Oscars On The Fingers Of Greta Gerwig

Audrey Siu, the daughter of Vietnamese immigrants, added to the diversity celebrated at the Academy Awards on Sunday. The Seattle resident wasn’t there in person, but the mauve blush shade her brand Veque created in...

Fytt Beauty Translates Green Smoothies From Juice Bars To Skincare

One of the biggest beauty mergers in recent years has paired beauty with health and fitness. Fytt Beauty has been the beneficiary of that merger and a pacesetter moving it forward. Launched by Southern California-based beauty industry veterans...

Nude Envie’s Lipsticks Knock It Out Of The Pucker Park

Nude Envie is making news in nudes. Since hitting the market last year, the brand’s nine lipsticks have proven that nude colors aren’t limiting. In particular, the rosy-plum Intuition, a bestseller at Barneys New York,...

Maapilim Makes Grooming Products For Men Who Define Masculinity On Their Own Terms

What does it mean to be a man today? Does it mean charging into a school when bullets are flying? Does it mean expressing a feminine side? Does it mean embracing personal...

This Indie Barbershop And Spa Concept Is Behind The Products Used To Zhoozh The Makeover Subjects On Queer Eye

In the reboot of Queer Eye, groomer Jonathan Van Ness commands beard oil, pomade and moisturizer to transform the Netflix show’s downtrodden subjects into better — and better-looking — versions of themselves. The barbershop and spa concept Grooming...

Panel Discussion At Credo Event Emphasizes Missions Over Money

Products alone don’t differentiate a beauty brand. “Most of the brands we sell not only want to make clean beauty products, there’s even more to their story. That’s the mission aspect,” says Mia Davis, who joined Credo earlier...