Brands

Joséphine Cosmetics’ Sultry Organic Beauty Products Would Make Their Namesake Proud
It’s a bold move to christen a brand after beloved performer and fearless activist Josephine Baker. Sholayide Otugalu, owner of Joséphine Cosmetics, is confident her two-year-old makeup brand can live up to the name. The Brooklyn-based self-taught makeup artist felt...

The Latest IBE Anthology Preserves The Biggest Indie Beauty Expo Yet For Posterity
The New York edition of Indie Beauty Expo (IBE) in August was a watershed moment for two-year-old Indie Beauty Media Group (IBMG), IBE’s producer. It was the company’s biggest trade show ever, attracting 227 brands from more than 20...

This Recovering Alcoholic Is Motivated By Her Personal Struggles To Build A Big Beauty Brand
Some people have success handed to them, and others have to snatch success for themselves. From Molly With Love founder Molly Beane is a prime example of the latter. She overcame disadvantages in her youth and personal demons...

Ojai Wild And The Allure Of California In Scents
Janna Sheehan captures California in a bottle. The artisan perfumer’s new brand Ojai Wild revolves around pure botanicals sourced from her home state that are extracted for scents using a 17th-century tincture process,...

Fillaree Advocates For The Use And Reuse Of Beauty Packaging With Refillable Bottles
Alyssa Cherry is the sort of person who asks for a compost bin for her birthday. So, it’s no surprise she’s become an emerging force in bringing refillable products to beauty retailers. Fillaree, the brand...

This Founder Left Corporate Life To Encourage Women To Indulge In Skincare
Gayatri Pradhan isn’t afraid to venture far to realize her dreams. A native of India, she set out for the United States to study and eventually settle. Once employed at large companies such as Deloitte and Unilever, she...