Brands

Strange Bedfellows: Politics And The Workplaces Of Beauty Brands
Should politics be off-limits in the offices of beauty brands? In the 220 days since Donald Trump assumed the presidency, beauty entrepreneurs have grappled with whether to hash out public affairs with their employees or leave the political chitchat...

Ayres Beauty: An Experienced Beauty Exec Faces Entrepreneurial Challenges
Buenos Aires native Alejandro Rasic was no beauty industry amateur when he launched Argentina-inspired Ayres Beauty five years ago. After graduating from college in the U.S., he spent nearly two decades at Estée...

Vow Beauty Delivers Serious Skincare That Doesn’t Take Itself Too Seriously
Tangie Griffin proves serious skincare doesn’t require an AARP card. The 36-year-old sought out advanced remedies long before marionette lines and crow’s feet typically set in, and even formulated her own under the brand

Clove + Hallow Aims To Be The MAC Cosmetics Of Clean Beauty
Watch your back, MAC Cosmetics. Clove + Hallow is coming for you. Atlanta makeup artist Sarah Biggers and her clients are huge fans of MAC’s intense pigments, diverse shade assortments, unapologetic artistry and not-so-exorbitant prices....

Body Positive: Palermo Body Rides Retail Into The Black
It pays to be liked and, right now, stores really like Palermo Body. The brand’s slamming social media, sophisticated stripped-down packaging and purposeful natural formulations compelled Anthropologie, Goop and Neiman Marcus to seek...

Ranavat Botanics Goes On A Global Ingredient Hunt For Skincare Suited To Royalty
Ranavat Botanics founder Michelle Ranavat isn’t a makeup artist. She isn’t an aesthetician. She isn’t a dermatologist, perfumer, fashion designer or influencer. In fact, she hasn’t taken any of the traditional routes to beauty entrepreneurship....