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How Berlin Packaging Helps Brands Package More Profit
If the eyes are the window to the soul, a beauty brand’s packaging is a window to its essence. “In many instances, the packaging is the first experience or impression a consumer has...
What Indie Beauty Brands Need To Know About Employing Third-Party Logistics Services
When the pandemic brought much of brick-and-mortar retail to a screeching halt last year, many beauty brands pivoted their focus to direct-to-consumer orders. Although retail rebounded during the first half of this year, most haven’t pulled...
Private Label Service Cosmetics Solutions Partners With Beauty Branding Lab To Better Serve Emerging Brands
Despite the pandemic and one of the worst economic downturns in history, startup business activity grew in the United States in 2020, according to a study by the Peterson Institute for International Economics
RemCal Insights Founder Rachel Martin Identifies Four Consumer Insights Research Issues To Be Aware Of
Clarifying the emotional motivations behind purchases (or the absence of them), consumer insights help brands, retailers and investors make informed decisions by presenting them with an understanding of who customers are, the relationships they have with...
How Growth-Focused Investor DRVE Boosts Brands’ Monthly Revenues
The shift to digital shopping means it’s imperative for both upstart and established brands to nail direct-to-consumer operations as the low barriers to entry have allowed for an influx of competitors. Allies of...
Key Design & Media’s Creative Director Keisha Pyzynski On How Brands Get The Most Bang For Their Design Bucks
From conceptualizing packaging and labels to creating social media graphics and website banner ads, graphic design plays an essential part in any marketing strategy, but videos, podcasts, educational posts and other content possibilities increasingly...
