Indie Beauty Businesses’ Efforts To Support Beauty Professionals Affected By COVID-19’s Economic Impacts And The Medical Community Fighting The Virus

The shutdowns of non-essential businesses to slow the proliferation of COVID-19 has affected almost every industry, but beauty professionals relying on in-person services for their income have been particularly hurt economically. Spas, and hair and nail salons have closed their doors, and employers have had to make tough decisions about layoffs and pay cuts. Hundreds of thousands of beauty professionals are uncertain about how they’ll sustain themselves and their families in the coming weeks. 

Indie beauty business owners aren’t simply riding out the storm without taking action. They’re realizing that, while alone they may have limited resources, together they can have a big impact. They’re bolstering the beauty ecosystem with efforts to support cash-strapped beauty professionals, and shoring up the medical response to the pandemic by appealing to their audiences to donate much-needed supplies.

We’ve compiled a list that will be updated regularly highlighting brands giving back to beauty professionals or helping medical workers on the front lines of the COVID-19 crisis through special initiatives, commission offers and GoFundMe campaigns.

Brands Making Charitable Contributions For The COVID-19 Medical Response

  • Non Gender Specific has launched a N95 Mask donation page to send N95 masks to hospitals across the United States. Consumers choose the hospital and purchase the masks. The brand takes care of the shipping. Masks cost $1.50, shipping included, and the minimum donation is 20 masks. Donate here.
  • Blunt Skincare is donating 50% of sales to Feeding America’s COVID-19 Response Fund. Learn more here.
  • Adwoa Beauty is asking people to nominate service professionals risking their lives on the front line by tagging them here, explaining what they do and why they’re being nominating them. Ten service workers will be given a $50 digital gift card to be used at their convenience. Recipients will be announced Wednesday at 5 p.m. CST.
  • Grande Cosmetics is donating 15% of revenue to Feeding America. Learn more here.
  • Lab to Beauty is donating 100% of retail profits to GlobalGiving’s Coronavirus Relief Fund.
  • Mila Moursi is donating 20% of proceeds Meals on Wheels until April.
  • Equilibria is asking its community to nominate women via an online form working on the front lines of the COVID-19 pandemic to receive 30-ml. flavored drops. Over $100,000 worth of CBD will be given out.
  • Pacific Shaving Co. is donating 100% of sales from its website to the CDC Foundation through March 31.
  • Miller Harris has pledged to donate 11,000 hand products, hand washes, hand lotions and soap bars to Age UK, which will distribute the items to people over 70 years old across the country.
  • Kusshi is starting a healthcare worker giveaway this Saturday(3/28) where anyone can nominate a healthcare worker to receive a KUSSHI bag and pocket organizer from the collection. Each Monday they will announce and feature a winner on their Instagram account. Visit their Instagram on Saturday for more details.
  • Croon has been preparing care packages to donate to healthcare workers who have been getting skin irritations from continuous (but necessary) face masks use. To Learn more visit the brand’s Instagram page. ⁣
  • Austen Parker, a professional makeup artist and influencer, is asking brands to donate supplies for 50 care packages going to medical professionals. Check out his Instagram Stories here for details. Brands interested in donating can reach out directly via direct message or by email to [email protected]
  • Aerangis is offering 20% off every purchase through the end of March 2020. In addition, with each candle sold, it will donate $20 to Direct Relief, a nonprofit delivering protective masks and other medical supplies to healthcare organizations across the country. Use code Together2020 at checkout.
  • Velour has introduced a collection of lashes at a special price of $12, 50% of proceeds from this collection will be donated to Global Citizen & World Health Organization’s COVID-19 relief fund.
  • Sumbody is collecting N95 masks, shoe covers, face shields, goggles, disposable gowns and gloves for medical personnel. The items should be sent to 350 Morris St, Suite C Sebastopol, CA 95472. Sumbody founder Debbi Burnes’ daughters Autumn and Mica are a doctor and nurse combating the coronavirus. Beauty entrepreneurs interested in donating can find out more from her via email at [email protected].
  • HAIELLE is offering 10% all products using code 10CARE, and they will donate another 10% to No Kid Hungry.
  • Volto Urbano will donate 50% of all profits to No Kid Hungry, Meals on Wheels and God’s Love We Deliver.
  • O’o Hawaii  is offering a buy 1 get 1 50% deal with the code BOGOHEALTHY through the end of March, with proceeds that are normally donated to the Keauhou Bird Conservation Center now being donated to the dog rescue efforts going on in Hawaii.
  • Pai Skincare will give one Hand Sanitizer Gel away for each gel purchased to a local (UK) school, nursery or beauty bank charity. For more information, click here.
  • Beekeeper’s Naturals is offering 50% off all products to anyone helping their communities (from grocery store workers and first responders to health care professionals). Reach out to here to share your role and how you are helping the community to receive the code.
  • Codex Beauty is sending free cases of the travel size Skin Superfood to any hospital that sends a direct message to the brand on Instagram, for as long as supplies last.  Currently, they have 6,000 units to give away and are manufacturing 30,000 more to give away as soon as possible.
  • Naturium is donating 30% of proceeds to Feeding America.
  • HatchBeauty Brands is making donations of NatureWell clinical moisturizing creams to local Los Angeles and North Carolina hospitals. Additionally, $1.00 from every sale on NatureWellBeauty.com will go toward the purchase of important medical supplies for those on the front lines.
  • Wander Beauty will be donating a Good To Go Mini Hair Essentials Kit  (which features a deluxe-sized All Inclusive Shampoo & Body Wash and Scenic Route Hair Treatmentto a healthcare worker for every purchase of a full-sized skincare, hair or body product from April1 – April 3.
  • ORLY International is reconfiguring their factory to produce hand sanitizers, the first batch of 10,000 units will be donated to the City of Los Angeles to be distributed to the at-risk homeless population.
  • Merle Norman Cosmetics has retooled their machinery to also produce World Health Organization approved Hand Sanitizer and will soon be available to be distributed online, to the health care industry, front line workers and in partnership with Merle Norman Studio franchise owners.
  • H. Hazel is offering customers who buy a 3-pack of their eye gels the chance to provide the name and address of a friend to receive a free eye gel pack.  Add the recipient’s information to the “name drop” section at checkout and H. Hazel will ship the gift at no cost.
  • Pause Well-Aging is donating care packages of their skincare products to healthcare workers to help alleviate skin conditions caused by wearing protective gear for long periods of time. The packages were sent to hospital healthcare workers in New York and Virginia this week.
  • Apostrophe is temporarily prioritizing the formulation of Hand Sanitizer in its California-based pharmacy/lab and donating 100% of profits to the WHO COVID-19 Response Fund.
  • CHI has donated $1 million worth of their Organic Gardens Moisturizing Hand Sanitizer to the cities of Houston & Tomball, TX..
  • Nursem launched #HandsUpForNurses, a program to donate 10,000 hand creams to nominated nurses and NHS workers. To nominate someone, click here.
  • Unwrapped Life is donating 10% of all sales from their “The Essentials” bundles to Food Banks Canada through March 31.
  •  Cirem has begun producing hand sanitizer at its factory and will be donating the hand sanitizer and social distance symbols to local hospitals in the Los Angeles area.
  • Tata Harper is creating alcohol based hand sanitizers in compliance with the government guidelines set in place at their labs. This initiative was spurred by a request for hand sanitizer Tata Harper received from celebrity makeup artist, Sir John, who will be donating 500 bottles of the Tata Harper hand sanitizer, Reparative Moisturizer and Rebuilding Moisturizer to members of the medical community in Los Angeles.
  • Good Vibe Mafia  is giving away free bottles of CBD hand sanitizer with purchase of any CBD products on their website.
  • Pulleez is donated hundreds of their  metal charm ponytail holders to hospitals around the U.S. to keep health care workers’ hair up and away from their faces.
  • Dr. Barbara Sturm is donating products and the ticket sales from her weekly 75-minute Zoom masterclasses directly to Baby2Baby.
  • Ipsy will be giving care packages to 50,000 healthcare workers across the country and invites you to share this sign up form with healthcare’s selfless workers hereThe company is also supporting the American Nurses Foundation by matching every dollar donated to them, up to $50,000. Donate directly here. 
  • Augustinus Bader will send a FREE 15ml of The Cream or The Rich Cream to anyone of your choosing with your next order. In addition. On the order confirmation page, complete the form and nominate someone special to receive their free 15ml The Cream or The Rich Cream. The brand will be donating 12,000 50ml samples of The Rich Cream to hospitals for doctors and nurses to fight against skin irritation and bruises from masks and glasses.

    give us the name + address of who you want to gift by adding their info to the “name drop” section at checkout.

    give us the name + address of who you want to gift by adding their info to the “name drop” section at checkout.

    give us the name + address of who you want to gift by adding their info to the “name drop” section at checkout.

    give us the name + address of who you want to gift by adding their info to the “name drop” section at checkout.

Initiatives Supporting Beauty Professionals And Retailers

  • Dome Beauty launched Dome Beauty Cares in partnership with the Professional Beauty Association (PBA) and The Makeup Show. The fundraising effort raises money to support independent and freelance workers in the beauty industry, including makeup artists, hairstylists, nail technicians and aestheticians. Proceeds will donated to the PBA’s nonprofit for hair professionals and The Makeup Show’s network of artists. Those interested in supporting the initiative can shop on Dome Beauty’s website, where $5 from every product sold will be put toward it, or donate directly via GoFundMe.
  • Persons of Interest Barber Shop has set up a GoFundMe campaign to support barbers.
  • Sundays has launched an initiative that will dedicate 100% of revenues from e-gift card purchases to its employees and a GoFundMe campaign to support its nail artists. The nail concept is offering customers 20% off the e-gift cards with the code Sundays20.
  • Paddywax has put together a #shoplocal online program allowing closed independent retailers to get credit for candle sales when customers purchase on the brand’s website. In the checkout on Paddywax’s site, customers should look for the box that says, “Support your local Paddywax retailer,” and enter the name, city and zip code of the store where they typically purchase their Paddywax candles.
  • In Common and Nine Zero One have initiated a program in which customers can support hairstylists carrying In Common products by using the brand’s commission referral link. Hairstylists will receive 35% commission, a percentage 10% above the normal commission rate, for every purchase made through their personalized links. Find a local hairstylist and their referral links through the Artist Locator page. In addition to increasing commissions, In Common is making payouts weekly and streamlining the sign-up process to make it easy and fast for commission checks to get in the hands of the hairstylists.
  • Bulletin has created a shoppable store directory that allows people to shop hundreds of retailers from around the country. Visit its website to shop and donate to the Small Business Relief Fund.
  • dpHUE is asking clients to purchase products through their colorists/stylists who will receive 50% commission on sales. Pros are able to make dpHUE product recommendations tailored for each client based on their formula. For more information, reach out directly to your colorist.
  • The Brown Beauty Co-Op has set up a GoFundMe campaign to collect funds to be directly donated to support the livelihood of their staff and contractors.
  • The NY Nail Salon Workers Association just announced the formation of a Covid-19 Relief and Resilience Platform, in which it will solicit donations for nail techs.
  • Amika has set up an online affiliate program for hairstylists to receive commissions on client sales. Stylists can register here on the company’s website for a unique custom vanity link which will enable them to receive a 40% commission from orders placed.
  • Huda Kattan announced on Instagram that the company would be allocating $100,000 toward freelance makeup artists.
  • Chillhouse announced a GoFundMe for its retail staff, service providers, baristas and hosts. Donate here.