Beneath the Surface
Susan Yara, Naturium And The Makings Of An Influencer Controversy
In a beauty influencer universe that’s seen hairy lipsticks from Jaclyn Hill and a mélange of intrigue from Jeffree Star, James Charles, Shane Dawson and Tati Westbrook sustaining several tea accounts, Susan Yara was different. A former...
What The New Retail Reality Means For Indie Beauty Brands
Under normal circumstances, it’s improbable for a beauty brand to break even at a big retail chain until it has been selling in the chain for three to four years. In the new normal, the profit horizon is...
Adult Acne Sufferers Long For Products That Can Really Help Them. Are Indie Beauty Brands Responding?
Acne care is big business because acne is incredibly pervasive. According to the American Academy of Dermatology, acne is the most common skin condition in the United States, affecting some 50 million Americans annually. The statistic may...
As The Pandemic Persists, Many Cosmetic Manufacturers Struggle
With global beauty sales on the upswing, the American cosmetic manufacturing sector was sitting pretty at the beginning of the year. New companies had popped up to serve indie beauty brands, and their growing antecedents were angling...
How The Pandemic’s Recessionary Pressures Shape Beauty Consumers
COVID-19 has ushered us into an incredibly uncertain time without an existing model to follow. The pandemic has caused fear, isolation, government lockdowns, unemployment, and extreme changes in consumer behavior resulting in demand surges for merchandise...
The Primped Pandemic Guy: Men’s Brands See Online Sales Increases
Before the pandemic, beauty entrepreneur Andrew Glass, co-founder of hair removal brand Wakse and founder of skincare brand Non Gender Specific, was more into personal maintenance than your typical guy. During the pandemic, he’s taken it...
