Beneath the Surface
Sex In Contemporary Beauty Advertising: Is It Liberating Or Damaging?
From the beginning of mainstream consumer products, sex has been a tool wielded to promote them. In the 1930s, AdAge documents a Listerine ad featured a nude woman’s back and her breast, and marketing for Woodbury soap...
Boom Times Don’t Last Forever. What Should Indie Beauty Brands Do When They’re Over?
It’s been a decade since the last recession ended—and one thing’s true about the next one. It will come. How soon it will come, nobody’s sure. In economic prognostication circles, the optimists are winning out. Forecasters place...
How Beauty Brands Can Avoid Cultural Appropriation
In the space of a few hours last month, Dior launched an advertisement for Sauvage fragrance starring Johnny Depp and a Native American dancer wearing traditional garb, and removed it after an outcry over cultural appropriation and insensitivity....
Watch Out Amazon Prime Day: Afterpay Day Makes Big Gains In The Beauty Sector
Move over Amazon Prime Day. Millennial and gen Z beauty and fashion shoppers have an e-commerce holiday to call their own. Held from Aug. 14 to 15, the second Afterpay Day in the United States showcased discounts...
Consumers Are Demanding Greater Transparency From Beauty Brands. What Does That Really Mean?
“Accessibility and transparency build trust,” declared Hilary Duff’s character Kelsey Peters in a pitch to investors during a recent episode of the TV Land show “Younger” called “It’s All About The Money, Honey.” She was talking about posting...
New At-Home Beauty Devices Bring The Doctor’s Office To Consumers’ Doorsteps
Not too long ago, non-invasive beauty devices were relegated strictly to doctor’s offices and spas. But ever since the Clarisonic facial cleansing brush hit the market in 2004, the at-home beauty gadget segment has exploded with an array...
