Expert Dialogue
Laura Geller, Raw Sugar And Avène’s Retail Roadmaps For Brand Endurance
In today’s beauty industry, where consumer loyalty is splintering, trends disappear in a scroll and digital innovation is rapidly reshaping how shoppers discover and evaluate products, business longevity depends on transcending hype cycles...
The Strategies That Took LaserAway To 200 Clinics With Zero Closures
Founded in 2005 by brothers Scott, Brock and Todd Heckmann with physician Roy Winston, and focused on nonsurgical laser and injectable treatments, LaserAway has become the country’s largest aesthetics chain, reaching more than 200 locations...
Want To Scale A Beauty Brand? Understand The Backend
Scaling isn’t just about another shelf at a big retailer or seizing upon viral momentum. For beauty brands, it brings operational complexity that can implode the business if it isn’t handled deftly.
Don’t Make These Costly Rebrand Mistakes: Lessons From A Founder Closing Her Brand
When Raeka Morar launched South Asian-inspired skincare brand Raeka Beauty in 2017 with peel-off turmeric masks, Sephora distribution was her goal. She says, “I would always go there and imagine us being there one day.” Morar’s...
How The CEOs Of Phlur, Mane And OSEA Malibu Manage Founder Dynamics And Growth Strategies
Building a beauty brand that resonates with today’s fickle consumers and endures beyond fleeting trends requires more than great products and passionate founders. It demands operators who can manage explosive growth, leverage skilled marketers and play to founders’...
The New Rules For Developing Bestselling Beauty Products
The rules for creating winning beauty products have been rewritten by speed-to-market pressures, consumer demands for efficacy and the relentless pace of trends, according to those on the front lines of developing beauty’s most-hyped products.
