Expert Dialogue

Scaling isn’t just about another shelf at a big retailer or seizing upon viral momentum. For beauty brands, it brings operational complexity that can implode the business if it isn’t handled deftly. 

When Raeka Morar launched South Asian-inspired skincare brand Raeka Beauty in 2017 with peel-off turmeric masks, Sephora distribution was her goal. She says, “I would always go there and imagine us being there one day.” Morar’s...

Building a beauty brand that resonates with today’s fickle consumers and endures beyond fleeting trends requires more than great products and passionate founders. It demands operators who can manage explosive growth, leverage skilled marketers and play to founders’...

The rules for creating winning beauty products have been rewritten by speed-to-market pressures, consumer demands for efficacy and the relentless pace of trends, according to those on the front lines of developing beauty’s most-hyped products.

Raw or polished content? Influencer-led or consumer-centered? Scripted or spontaneous? Beauty brands are facing a flood of tough choices in their efforts to create memorable, efficient and relevant marketing in a multi-modal environment. At Beauty Independent’s...

Nearly half of beauty purchases are now conducted online. Amazon is the biggest beauty retailer in the world. TikTok is the seventh-biggest online beauty retailer, according to market research firm NielsenIQ, and over 40% of...