Expert Dialogue
“Get The Discipline In Early”: Bridge Mentorship Cohort Brands On Professionalizing For Scale
For beauty brand founders scaling their businesses in a multipolar beauty industry, Cristina Nuñez, co-founder and general partner at beauty and wellness investment firm True Beauty Ventures, has some straightforward advice that can be difficult...
The #6MonthsToSephora Playbook: How 4AM Skin Is Preparing For Retail
Sephora likes to get “in the kitchen” with brands, guiding their products, messages, prices and design grounded in its understanding of customers, but rarely does the public catch a glimpse of that process—at least until now. In...
Product Pricing, Seeding, Affiliate Strategies And Other Tricks Of The Beauty Trade For TikTok Shop Success
In just two years, TikTok Shop has generated $2 billion in beauty sales, but Emily Rhodes, acting head of personal care at TikTok, emphasized during a Beauty Independent In Conversation
Fazit And By Rosie Jane Discuss Taylor Swift, Bethenny Frankel And Strategies For Building On Virality
In an algorithm-driven digital world where fortunes can change overnight, going viral often seems like a dream come true for beauty brands. However, bridging an instant pop and prolonged sales requires clever strategies. ...
Source Beauty’s Maggie Spicer On The Competitive Advantages Of Sticking To Sustainability Amid Tariff Pressures
For beauty brands committed to sustainability, President Donald Trump’s tariffs are a huge test of the strength of that commitment. Source Beauty founder Maggie Spicer, a former trade attorney supporting sustainability and social impact in...
4 Ways Bootstrapped Skincare Brand Mara Holds Its Own Against Well-Funded Competitors At Sephora
At Sephora, most brands that shoppers may consider indie—Summer Fridays, Tower 28, Glow Recipe, Kosas and Topicals, for example—have all received millions of dollars in institutional funding. In the beauty industry, many believe it’s virtually impossible to thrive...
