Expert Dialogue
Don’t Make These Costly Rebrand Mistakes: Lessons From A Founder Closing Her Brand
When Raeka Morar launched South Asian-inspired skincare brand Raeka Beauty in 2017 with peel-off turmeric masks, Sephora distribution was her goal. She says, “I would always go there and imagine us being there one day.” Morar’s...
How The CEOs Of Phlur, Mane And OSEA Malibu Manage Founder Dynamics And Growth Strategies
Building a beauty brand that resonates with today’s fickle consumers and endures beyond fleeting trends requires more than great products and passionate founders. It demands operators who can manage explosive growth, leverage skilled marketers and play to founders’...
The New Rules For Developing Bestselling Beauty Products
The rules for creating winning beauty products have been rewritten by speed-to-market pressures, consumer demands for efficacy and the relentless pace of trends, according to those on the front lines of developing beauty’s most-hyped products.
5 Expert-Approved Tips For Making Beauty Marketing Work In 2025
Raw or polished content? Influencer-led or consumer-centered? Scripted or spontaneous? Beauty brands are facing a flood of tough choices in their efforts to create memorable, efficient and relevant marketing in a multi-modal environment. At Beauty Independent’s...
5 Ways Beauty Retailers Can Compete In The Age Of Amazon And TikTok
Nearly half of beauty purchases are now conducted online. Amazon is the biggest beauty retailer in the world. TikTok is the seventh-biggest online beauty retailer, according to market research firm NielsenIQ, and over 40% of...
4 Strategies That Helped Uni’s Founder Raise Funding From Ashton Kutcher And L’Oréal
When it comes to funding, Alexandra Keating has seen more than two sides of the same coin. The latest is as founder of Uni, which announced in July that it secured an undisclosed...
