Expert Dialogue
Alex Thiersch Illuminates The Expanding Med Spa Retail Opportunity
In the Nineties, the Clintons ruled the White House, Victoria Beckham rose to fame as Posh Spice, Al Gore danced to the Macarena, the iPhone was a mere glimmer in Steve Jobs’ eye and Allergan started seducing Americans...
Devin Donaldson’s Sage Words Of Wisdom On The Subscription Model
Dollar Shave Club, Stitch Fix, Birchbox, Blue Apron, Scentbird and Petit Vour have vastly different businesses, but they’re all based around a similar premise: capturing customers for more than single purchases. Subscription models are an eminently...
Rachel Roberts Challenges Natural Beauty Brands To Take Marketing To The Next Level
For natural beauty brands, the past was far easier than the future will be. Stores are swamped with eco-friendly personal care options, and customers have plenty to choose from if they’re switching away from conventional beauty products. Rachel...
Shilpi Jain Explores The World Of Ayurvedic Skincare
In beauty, what’s ancient is new again. Ayurveda, the Indian healing system dating back more than 5,000 years that connects the mind and...
Andrea Van Dam On Seizing The Amazon Opportunity
As entrenched beauty players sidestep Amazon, the e-commerce giant offers an unprecedented opportunity for indie beauty entrepreneurs. “It’s the new Walmart. For years, Walmart represented 30% to 40% of a brand’s business, and brands became beholden to...
Jodi Katz On The Power Of Packaging To Communicate Brand Stories
Looking good is not all there is to the business of good looks. In today’s inundated beauty marketplace, Jodi Katz, founder of creative agency Base Beauty and former U.S. creative director of L’Occitane en Provence,...
