Expert Dialogue
What Chinese Beauty Consumers Are Looking For Today—And How Much It Costs To Reach Them
China’s beauty market is simultaneously a tough nut to crack and too big an opportunity to ignore. By some estimates, it’s expected to reach $73 billion
Healthy Repeat Purchases, Clear Demographic Targets And Superfans: What Draws VC Investors To Emerging Beauty Brands Today
Venture capital interest in beauty is a relatively recent phenomenon. Substantial transactions like Shiseido’s $845 million 2019 buy of Drunk Elephant, a skincare brand that generated $100 million in sales the prior year and historically...
Three Emerging Beauty Brand Executives Demonstrate There’s No Single Path To Beauty Management Today
As indie beauty brands make market share inroads in the beauty industry, it’s not only founders that are bulldozing paths for them in a field long dominated by global conglomerates. They’re depending on versatile and...
The Buying Strategies And Trends Steering Beauty Assortments At Erewhon, Shen Beauty And Moda Operandi
Consumers with considerable discretionary income continue to spend handsomely on beauty products, leading last year to growth in the prestige beauty segment outpacing growth in the mass-market segment, according to research firm Circana. To keep...
Chemistry Professor Leyte Winfield Gives Us The Inside Scoop On Spelman College’s Cosmetic Science Certification
As part of its online education platform eSpelman, Atlanta’s Spelman College, the leading historically Black college for women, has introduced a cosmetic science certification program conceptualized by chemistry and biochemistry professor Leyte Winfield. In a video about the program,...
The Causes Of Morphe And We Are Fluide’s Troubles
The conditions of the market today are very different than the conditions many beauty brands encountered when they started, even pretty young brands. Succeeding in the market now means navigating escalated costs, fluctuating distribution pressures and inflation-weary consumers...
