Expert Dialogue
Looking To Boost DTC Sales? Nik Sharma Recommends Emerging Brands Focus On Three Key Areas
If a direct-to-consumer brand founder fell asleep five years ago and woke up in 2022, she might think she was in the middle of a nightmare. Broken supply chains, high customer acquisition costs and record inflation have led...
A Peek At Prestige Haircare’s Rise From Two Emerging Brands Enmeshed In It
Haircare, a beauty industry category relatively light on deal activity historically, has seen an explosion of interest of late from investors due to sales growth, a slew of emerging brands and consumers’ willingness to...
Inside The Fundraising Process That Led To Vegamour’s Big $80M Deal
More than three years after it started, Vegamour crossed $1 million in monthly sales in November 2019. Ultimately, its business surged 800% that year. The sales and growth attracted investors, and General Atlantic poured $80 million into the brand for...
From Being Careful About COGS To Creating Unique Bundles, Beauty Brands Discuss Retail Strategies That Work
In the late 2010s, direct-to-consumer (DTC) brands bypassing middlemen, most notably traditional retailers, achieved success by amassing large customer bases at relatively low cost. Today, things aren’t as they once were. In an exceedingly saturated market, the costs...
Bridge Mentorship Participants Share Knowledge They Gained From The Program; Applications Open For Second Round
Brands can’t expect to receive funding if they don’t have a tight grip on their financial models and distribution strategies. That was a big lesson impressed upon the first cohort of Bridge Mentorship, a professional...
“Stay With What We Know”: Founder Dan Hodgdon Shares Lessons From The Early Days Of Building Vegamour
While working with marula oil producer Southern Botanica, Dan Hodgdon realized active ingredients could be combined to effectively address common hair issues. He thought, “What if we tried to put these things all together into a singular...
