Expert Dialogue
The Many Responsibilities Of The Modern Beauty Brand Marketer
Contemporary beauty CMOs have expansive responsibilities. They have to be plugged in to data, social media trends, and consumer preferences for principles, promotions and products all while grasping foundational elements of brand building. To explore how CMOs balance...
What’s Behind The Great Beauty Retail Shakeup
A massive retail reshuffling is restructuring the beauty industry as new alliances form through acquisitions and strategic partnerships. Retail deals have taken a variety of shapes. With digital poised to capture a larger and larger share of consumer...
American Med Spa Association’s Alex Theirsch On The Business Impacts Of Linda Evangelista Claiming CoolSculpting “Disfigured” Her
The med spa industry has had a rough go of it lately. Last year, it was dealt a blow by coronavirus-related closures. Last month, as med spas battled to recover revenues from the depths of the pandemic,...
What Beauty Brands Should Know About Expanding From Direct-To-Consumer Distribution To Retail
Even in an age when consumers anywhere can shop from beauty brands online, retailers remain incredibly attractive prospects for them. After originally starting in direct-to-consumer distribution, Maes Face, gen Z skincare line, and Vegamour, a brow,...
The Common Ground Between Clean Beauty Supporters And Detractors
Clean beauty has caused one of the biggest chasms in the beauty industry today. On the clean beauty side, beauty brands and retailers avoid certain ingredients they worry could be potentially hazardous. On the other side, there are...
“Nothing Short Of Extraordinary”: A Look At Beauty’s Performance In The Second Quarter
“I am ready to share some exhilarating numbers with you,” said Larissa Jensen, VP and beauty advisor at market research firm The NPD Group, to kick off Beauty Independent’s quarterly snapshot In Conversation webinar...
