No Stupid Questions
In The Post-iOS 14 Update Era, What Acquisition Strategies Work For Brands Just Getting Off The Ground?
Last year, Cristina Bagozzi, formerly VP and head of the owned brand business at clean beauty retailer Follain, launched fragrance brand Emmotiv with $25,000 from her personal savings. In its first couple of months, outreach to her...
What Should Emerging Brands Draw From L’Oréal’s $2.5B Deal For Aesop?
The big news in the beauty industry this week didn’t happen in New York. Instead, it was the announcement that French beauty conglomerate L’Oréal has agreed to buy Australian-born Aesop from Brazilian company Natura & Co for...
Design Download: The Process And Price Of Getting Brands To Look Great
Sabrina Yavil, former executive director of global marketing at Clinique and director of strategy and planning at Bumble and bumble, is starting work on creating a new brand. As she kicks off the process, she’s thinking through...
What’s The Lasting Legacy Of TikTok’s “Deinfluencing” Trend?
A few weeks ago, the biggest influencer trend on TikTok was “deinfluencing,” and videos were filled with bad reviews of viral beauty products that creators warned their followers against buying. Products that had been hyped on...
Where Retailers Stand On Mold Concerns Plaguing Clean Beauty
In recent weeks, mold allegations have dogged clean beauty brands. On March 9, Soft Services took to Instagram to ask customers to stop using and discard Theraplush
Beauty Product Premiumization: Problematic Or Pivotal To Level The Playing Field For Emerging Brands?
A recent article in The New York Times headlined “Is the Entire Economy Gentrifying?” delved into the “premiumization” of everything from Krispy Kreme donuts to WD-40. The beauty industry is no exception. “Premiumization” has...
