Knowledge

The Power Of The Plug: How Brands Find Digital Influencers
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 founders and executives: How do you develop relationships with digital influencers?

No Appointment Necessary: Makeup Artists And Hairstylists Dole Out Tips To Women Everywhere On Beauty Advisor
Girlfriends and social media gurus don’t always supply the right beauty and health tips for you. When that happens, it’s time to bring in the professionals, and Beauty Advisor steps ups to the plate with informed hacks from...

Shade2Shade Guides Online Shoppers To The Right Foundation Shades For Them To Boost E-Commerce Sales
For all the convenience of the web, there are some things it just doesn’t make simpler. Choosing foundation is certainly one. Satisfying midnight ice cream cravings is another, but that might only be a concern for Beauty Independent....

This Organic Girl Is A One-Stop Content Shop For Info On Clean Beauty, Packed Lunches, Grocery Runs And Unwieldy Gray Hairs
One to two days a week, This Organic Girl, Lisa Fennessy, works as an interpreter for the deaf. On the other days, she interprets natural products for women who’ve been steeped in the language and marketing of conventional...

Coming To America: International Brands Talk About Breaking Into The U.S. Market
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives of international brands: How difficult is it to break into the American market, and...

In A Class By Herself: Beauty Professor Rachel Anise Provides Unparalleled Makeup Look Breakdowns
If Beauty Independent could go back to college, we’d immediately sign up for professor Rachel Anise’s class. Better known by her apropos handle Beauty Professor, the communication scholar-cum-blogger is equal parts glamorous and geeky. On Rate My Professor,...