Knowledge
Retailers Reveal What Makes Or Breaks An Indie Beauty Brand In Stores And On Sites
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 22 retailers: What do your bestselling brands do right, and what are common mistakes you see brands make?
How Millennials Are Changing Their Beauty Habits As They Approach 40 (Or Not)
Aging is a given. How you respond to it is not. As the older contingent of the millennial generation born from 1980 to 1995 approaches 40, many are embracing the crow’s feet, gray hair and extra pounds that...
How Indie Beauty Brand Founders Deal With Nonresponsive Retail Buyers
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: How do you handle nonresponsive retail buyers?
The Happiest Influencer On Instagram: PeaceLoveGlam’s Jo Placencio Exudes Joy In Every Beauty And Fashion Post
In a recent Instagram Stories post, Jo Placencio advises, “Be happy at every phase of your life.” It’s not hard to believe she actually is. Wearing a smile and red lips, the gen X influencer and Texan behind...
A Dose Of Digital Drama: Why Selling CBD Online Is Still A Struggle
Less than six months after the much-lauded passage of the Farm Bill legalizing the hemp trade, it’s proving not to be the panacea for CBD product selling many thought it would be. Beauty and wellness brands marketing CBD-infused...
CBD Brand Founders Discuss Differentiation In The Increasingly Crowded Cannabis Beauty Segment
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: How do you differentiate your brand in the skyrocketing CBD market?
