Knowledge
Do Your Skincare Products Live Up To The Hype? Le CultureClub’s New Digital Tool Will Find Out
Le CultureClub attempts to remove subjectivity from skincare shopping. Two years after it launched with a newsletter, the digital platform has introduced Rate Your Routine, an online tool intended to confirm whether skincare products meet consumers’...
Create The Perfect Trade Show Exhibition Space, IBE Style
As Indie Beauty Expo’s director of operations since 2015, I’ve seen hundreds and hundreds of trade show exhibition spaces from brands with sizable to small budgets, eye-popping to poor packaging, and simple to excessive assemblies. There have...
Indie Beauty Brand Founders On Finding The Right Fulfillment Partners
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: How did you choose your fulfillment partner?
Don’t Know Your EDI From EBITDA? Here’s A Glossary Of Terms Every Beauty Entrepreneur Needs To Understand
Suzanne LeRoux, an attorney prior to launching One Love Organics, thought the legal profession was rife with jargon. But beauty retailers’ acronym-riddled vocabulary puts legalese to shame. “I’d hear things like 3PL and didn’t know anything they...
How Indie Beauty Brands Urge Good Reviews And Respond To Bad Ones
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: How do you credibly encourage positive reviews and address negative ones?
Indie Beauty Brands Are All Over The Place, Even At MAC-Filled New York Fashion Week
If the backsides of the models strutting their stuff at size-inclusive swimwear label Chromat’s New York Fashion Week runway show today look extra firm, you can thank Bawdy Beauty. Marking its NYFW debut, the seat skincare specialist...
