Knowledge
Let’s Party: Indie Beauty Brand Founders Spill Secrets About Successful Launch Events
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask eight founders and executives: How did your launch party go?
Is Influencer Unboxing As We’ve Known It Going Extinct?
In late January, KKW Fragrance dispatched editor and influencer mailers containing a huge chocolate heart created by Chris Ford, executive pastry chef at the Beverly Hills hotel Four Seasons Beverly Wilshire, and a KKW-branded hammer for recipients to...
Indie Beauty Brand Founders Share The Charitable Organizations They Support
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: What’s an organization or cause you’ve supported, and why?
Katey Denno’s Improbable Path To Makeup Artistry, Clean Products And Social Media, And Plans To Change The Beauty Industry’s Future
Social work isn’t the most obvious path to makeup artistry, but Katey Denno isn’t one to make obvious choices. Denno, whose clients were sexual assault survivors and HIV patients before she prepped celebrities the likes of Judith...
Indie Beauty Brand Founders Discuss Driving Sales And Engagement Via Social Media
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: What’s a social media tactic that’s driven engagement and sales?
New App BClean Lets Clean Beauty Enthusiasts Chronicle And Share Skincare Experiences
Clean beauty enthusiasts aren’t alone, and BClean makes sure they know that. The new app fosters clean beauty customer connections and assists those looking to keep close tabs on their skincare regimens. Created by Michael and Kristina...
