Knowledge

How Indie Beauty Bosses Take Care Of Themselves
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: How do you practice self-care?

Brand Founders Look Back At A Strong Holiday Season To Look Forward To Later This Year
As the calendar flips from holiday shopping to holiday returns, indie beauty brands are beginning to reflect on the fourth-quarter rush to determine their strengths and sore spots in anticipation of planning for this year’s busy holiday season....

New Year, New Goals: Indie Beauty Founders Share Their Brand Resolutions
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask eight founders and executives: What are your brand’s New Year’s resolutions for 2018?

Jessica Morse of Bare Beauty Bares All About Product Reviews, Brand Partnerships, Effective Pitches And The Instagram Algorithm
Bare Beauty creator Jessica Morse is the natural beauty blogger of choice for readers who aren’t deceived by BuzzFeed clickbait. She takes a careful, considered approach to product recommendations, and isn’t as wowed by social media speed and...

Behind The Booths: Indie Beauty Brand Founders Talk About Trade Show And Pop-Up Experiences
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 founders and executives: What has your trade show, pop-up, gift suite or farmers market experience been like,...

Gurl Gone Green’s Suzi Swope Helps Natural Beauty Product Users Look Their Best With Spot-On Tips
Whipping on subtle lip gloss isn’t too difficult, but most women benefit from a bit of guidance when beautifying gets more complicated. That’s where Suzi Swope of Gurl Gone Green comes in. A former salon owner and hairstylist,...