Knowledge

Raw or polished content? Influencer-led or consumer-centered? Scripted or spontaneous? Beauty brands are facing a flood of tough choices in their efforts to create memorable, efficient and relevant marketing in a multi-modal environment. At Beauty Independent’s...

Nearly half of beauty purchases are now conducted online. Amazon is the biggest beauty retailer in the world. TikTok is the seventh-biggest online beauty retailer, according to market research firm NielsenIQ, and over 40% of...

When it comes to funding, Alexandra Keating has seen more than two sides of the same coin. The latest is as founder of Uni, which announced in July that it secured an undisclosed...

In today’s beauty market, where modern brand builders are challenged by fierce competition, lightning-fast trend cycles and shrinking customer loyalty, scaling a successful beauty brand that will last the ages is no small feat. 

Gap is back (in beauty). With comparable-store sales positive for six consecutive quarters, the company is feeling confident enough to expand its product purview by reentering beauty initially at Old Navy, its value-focused retailer nameplate, which will...

Although exuberance about ingredient and manufacturing mergers and acquisitions hasn’t quite matched reality, for the last few years, big beauty companies have been investing in biotechnology-driven ingredient suppliers to access ingredient innovations early and gain...