Knowledge

Clio, Ilia And Amyris Executives On What Makes A Brand Acquisition Material And Post-Acquisition Realities
Many founders think selling their brand is the ultimate sign of success, but striking the right deal is often complicated. Even $100 million businesses can have tricky paths to an exit. Clio, the sexual wellness device and...

A Look At The Rocky Reality Of Dealing With Freight Today—And Tips For Keeping Rates Down
The volatility of shipping rates from China is a major challenge for beauty brands today. Rising fuel costs, pandemic impacts and supply chain delays have all contributed to that volatility, making it hard for brands to operate with...

Can Revlon Be Saved?
Last week, Revlon Inc. filed for Chapter 11 bankruptcy under the weight of $3.7 billion in debt. As it reorganizes, the beauty company is borrowing up to $575 million to strengthen its supply chain and continue regular...

How To Be Transparent In A Complex Beauty Industry, According To Beauty Industry Experts
Beauty shoppers today are clamoring for purpose-driven brands that truly walk the walk. They have keen eyes for greenwashing and are wary of broad-sweeping claims, but real sustainability strides, ingredient substantiation and other measures to adhere to...

Looking To Boost DTC Sales? Nik Sharma Recommends Emerging Brands Focus On Three Key Areas
If a direct-to-consumer brand founder fell asleep five years ago and woke up in 2022, she might think she was in the middle of a nightmare. Broken supply chains, high customer acquisition costs and record inflation have led...

Where Are All The Latinx Women-Founded Beauty Brands With VC Funding?
Sandra Velasquez has bootstrapped Nopalera, her bath and body care brand that launched in November 2020, since its inception. To her, bootstrapping doesn’t mean investing millions or even thousands of dollars in the business. “I literally started...