Knowledge

Last year, the market research Euromonitor estimated more than a quarter of all new brands were in the beauty and personal care category. With the beauty industry a drop in the bucket of the larger consumer...

Looking across our beauty industry investments, we have noticed something striking: Many founders who excel at product development and brand building often struggle with the nuts and bolts of unit economics. Yet these “boring” numbers ultimately determine whether...

Eye creams have been a staple of beauty routines practically as long as there’s been beauty routines, but what about a balm formulated for delicate eyelids and lashes? A heated tool targeted to relieve dry, tired...

The beauty industry thrives on evolution, and the biggest shift today isn’t on the shelves, it’s behind the scenes, where artificial intelligence (AI) is reshaping how brands operate. Big Beauty has already embraced AI to streamline operations, speed...

Beauty industry expert and consultant Lorne Lucree believes the beauty industry is stuck in a largely uninspiring product launch cycle he compares to what’s happening with artificial intelligence. “There’s this flood of content and...

As artificial intelligence rapidly infiltrates every level of beauty, from ingredient sourcing to marketing, we want to explore how it—and other forces changing the industry—are impacting production. So, for the latest edition of our ongoing series...