Knowledge
Why At-Home Wellness Centers Are 2022’s Biggest Luxury Must-Have
Sales of at-home beauty devices boomed after the onset of the pandemic as spa and salon closures forced consumers to take beauty upkeep into their own hands. An equally impressive sales boom that received less...
The Makeup Category Is Expected To Be Strong This Year. Here Are The Trends That Could Define It.
Makeup made a comeback in 2021, and beauty industry analysts anticipate its momentum to continue this year. As the category heats up, we’re curious what products and looks makeup artists, beauty brand founders and executives believe...
How Beauty Brand Founders And Executives Are Handling The Omicron Variant
Almost two years into the pandemic and it’s starting to feel like March 2020 all over again as the Omicron variant overtakes Delta and cases spread across the country and world. We wondered how beaty brand founders and...
Why There’s Been A Major Boom In Nail Brands This Year—And What’s Next For The Nail Segment
In high-profile moves, male musicians Harry Styles, Machine Gun Kelly and Lil Yachty all unleashed nail polish brands this year. While they made headlines and suggested a shift in gender norms that will affect the beauty industry far...
Ulta Beauty’s Muffy Clince, Fat Mascara’s Jennifer Sullivan And Holistic Beauty Group’s Robyn Watkins On Beauty Trends Set To Reign In 2022
The beauty industry bounced back this year as people began to realize pandemic conditions are a lasting feature of modern existence rather than a momentary blip. But how different will 2022 look? Current beauty...
Chanel’s $825 Advent Calendar Was A Big Social Media Fail. What Can Indie Brands Learn From It?
The buzz Chanel generated with an $825 advent calendar inspired by its iconic No. 5 perfume wasn’t the kind of buzz it was looking for. After TikTokker Elise Harmon unboxed the advent calendar to reveal keychains, a string...
