Knowledge

As entrenched beauty players sidestep Amazon, the e-commerce giant offers an unprecedented opportunity for indie beauty entrepreneurs. “It’s the new Walmart. For years, Walmart represented 30% to 40% of a brand’s business, and brands became beholden to...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 13 beauty brand founders and executives: How did you choose your brand name?

The Optimist Co. founder Devin Donaldson was frustrated by the lack of affordable tools to connect her emerging green cleaning products company with social media influencers who could spread the word about its room sprays,...

After three years of pining for land away from the city where she could tend to herbs and bees, Province Apothecary founder Julie Clark last month purchased an over 40-acre organic farm two hours from her brand’s...

Logistics is arguably the most important aspect of a beauty brand’s business. After all, what’s more important than getting your products in the hands of customers? “It’s essential to get delivery right because your customer will remember it...

Andrew McBride, a 10-year veteran of the direct sales industry, was accustomed to companies with sales and recruitment as their chief objectives. Altruistic efforts were sometimes warmhearted corporate responsibility projects, but not a reason for being. McBride’s...