Knowledge

In beauty, what’s ancient is new again. Ayurveda, the Indian healing system dating back more than 5,000 years that connects the mind and body, is coming to skincare aisles as women incorporate time-tested solutions into their beauty routines....

Sophia Thao makes glamour relatable to regular women because she’s a regular woman. A mom who totes her kid to karate four days a week, Thao shows that stunning makeup is compatible with everyday life....

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 11 founders and executives: What’s the best advice you received on starting a brand?

Makeup brands and retailers are expecting treats for their balance sheets this Halloween. With the National Retail Federation forecasting that U.S. spending for the spooky day will climb 8.3% to a record $9.1 billion, beauty companies morphing customers...

If there’s power in numbers, then participation in an accelerator or retail mentorship program can be powerful for beauty brand founders facing the isolation, resource and manpower limitations, and dizzying array of unknowns that often...

From a young age, 34-year-old Zabana Essentials founder Shanell Edwards battled a finicky digestive system. To keep things running smoothly on the inside, she decided to eliminate gluten, and began ingesting activated charcoal and apple...