How To Break Into Influencer Marketing

Let’s face it: A multimillion-dollar Super Bowl ad is probably not in your near future. Luckily, you don’t have to spend mega bucks to get in front of customers. Influencer marketing is within reach for small companies. Be...

Beauty Heroes’ Jeannie Jarnot Wants To Kick Fear Out Of Natural Beauty Shopping

Jeannie Jarnot, founder of beauty product discovery service Beauty Heroes, is our beauty hero. She broke down the personal-care ingredients to avoid in a simple pocket guide when clean beauty was a mere blip on the...

No Fakes Allowed: The Organic Bunny Scores Sales And Followers Organically

Early to the clean beauty digital scene, Amanda Jo, a.k.a. Organic Bunny, has become a standard-bearer for chic, on-trend natural makeup. She’s methodically built a following of likeminded fans who devour her immaculate beauty imagery, and...

Instagram Image Making With Beauty’s It Girl Of Millennial Minimalism

Gabriela Parada is indie beauty’s go-to photographer and stylist for cultivating a millennial minimalist aesthetic on Instagram. The sparse sophistication that’s pervaded beauty aisles is embodied in the packaging of emerging brands such as Herbivore Botanicals,

There’s No Right Way For Beauty Entrepreneurs To Take Maternity Leave: Tales From 11 Moms

In the first edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 mothers and brand founders: What did you do for maternity leave? 

The Freelance Economy Is Changing How We Look

When communications consultant Jaime David went freelance, she expected her lifestyle to change. She no longer had to commute to New York from her Maplewood, N.J. home. Schedule flexibility allowed her to tote her two sons...