Knowledge
When Is An Image A Harmful Lie? Beauty Brands Weigh In On The Great Debate Over Social Media Filters
Huda Beauty founder Huda Kattan has committed to not using filters on her Instagram account and agreed to an advertising rule enacted in the United Kingdom that prohibits misleading filters. The advertising rule...
What’s Behind Beauty Brands’ Uneasy Relationship With Amazon?
There are more active Amazon users than people living in Indonesia, the fourth-most populated country in the world with some 273 million inhabitants. The sheer reach of the e-tail giant, which continues to mount, presents an
Unilever Is Excising The Word “Normal” From Beauty Packaging. What Other Words Should Be Excised From Beauty?
Unilever recently announced it would eliminate the word “normal” from its beauty product packaging. In light of the company’s move, we ask 21 beauty brand founders and executives: What word or term do you think should...
After The Atlanta Shootings, Fears Over Safety Rise At Asian American-Owned Spas And Salons
In the wake of shootings that killed eight people in the Atlanta area last month, including six of Asian descent, the places where the victims worked—Gold Spa, Young’s Asian Massage and Aromatherapy Spa—have been splashed across the news....
When Does Beauty Product Seeding Actually Bear Fruit?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: How have you changed your approach to seeding product to influencers, makeup artists, hairstylists and other recognizable people to...
A Cosmic Guide To April: Horoscopes For Beauty Entrepreneurs
As we enter a new astrological cycle, identity and individualism come to the fore with more significance. Brand owners are accustomed to sharing their entrepreneurial journeys, but no longer can these stories be told without acknowledging the personal...
