Knowledge
How Can Emerging Beauty Brands Avoid Glossier’s Stumbles?
Last week, Modern Retail broke the news that Glossier laid off over 80 employees, about a third of its workforce. The one-time millennial “it girl” brand, which raised $80 million series E funding in 2021 at a...
After Big Acquisitions And Strong Sales, What’s Next For Professional Skincare?
At the end of last year, a succession of big beauty deals involving the likes of Supergoop, Sol de Janiero, Beekman 1802 and Chantecaille made headlines. But a relatively under-the-radar category in beauty—professional skincare sold primarily through dermatologists,...
What Actually Is A Lifestyle Brand?
Olamide Olowe, founder of skincare brand Topicals, believes every brand has a chance to become a lifestyle brand. Joining Jules Miller, founder of The Nue Co., and Malaika Jones, co-founder of Brown Girl...
Entering The Metaverse With Indie Beauty Brand Valdé
Valdé is ushering members of the press, beauty influencers and the public into its version of the much-hyped, often confusing metaverse. The beauty brand is one of few in the indie segment venturing into the space, which...
Despite Omicron, Beauty Service Providers Forecast A Major Recovery Ahead
For a beauty services sector on an uphill trajectory prior to Omicron, the highly contagious variant is viewed as a setback, albeit one that brings enormous suffering, on the road to revival. Although rampant, the diminished severity of...
From Twitch To Flip, Social Media And Livestreaming Platforms And Tools Moving The Needle For Emerging Beauty Brands
The importance of TikTok to a brand’s social strategy is only rising, according to Jacquelyn De Jesu, founder of stylish shower cap specialist Shhhowercap. “For any brand...
