Social Beauty
The Influencer-Led Campaign Calling On Brands To Publicly Oppose MAHA
There’s a widening schism in the world of beauty and wellness: MAHA or nuh-uh. A growing number of founders, content creators and industry professionals have begun distancing themselves from Make America Healthy Again, Robert...
Aditya Madiraju On Brand Deal Red Flags, AI Content Creators And Influence That Endures
Content creator Aditya Madiraju’s love of makeup dates back to when he was 6 years old admiring his mother’s red lipstick, but it wasn’t until he moved from India to the United States in 2010 to study business...
Snapchat Courts Gen Z Beauty Creators With “Good, Bad And Messy” Content Strategy
On social media, unfiltered content is clicking with gen Z, and Snapchat is highlighting the good, bad and messy moments to attract creators and boost its beauty business. As Varshini Satish, lead of talent partnerships at Snapchat parent...
Trusted Product Review Site MakeupAlley To Shutter As Users Migrate To Social Media Competitors
MakeupAlley, a 26-year-old online community and message board that served as a trusted source of user-generated product reviews and gathering place for beauty fans, announced on Sunday that it will shutter on Sept. 27.
What Emerging Beauty Brands Need To Know About Jumping On Chinese Social Media App RedNote
After the Supreme Court heard hours of oral arguments against and in support of the TikTok ban on Friday, the mood on the wildly popular social media platform turned fatalist, but content creators didn’t lose their sense of...
Beauty’s TikTok Doomsday Prepping
While the clock is ticking on TikTok’s fate in the United States, which under a law signed by president Joe Biden in April last year must be divested by Chinese parent company ByteDance or be removed...
