Social Beauty
Influencer Marketing Is Changing. Here’s How Your Beauty Brand Can Adapt.
Before the rise of social media, beauty companies with the most advertising dollars knocked out emerging brands every time. Influencer marketing afforded smaller players a fighting chance to slightly level the playing field. They finally...
Skincare Expert Hyram Yarbro Put Drunk Elephant On Blast To Urge It And Other Brands To Respect Customers And Influencers
Hyram Yarbro is often labeled a clean beauty influencer. He’s not against that label, but it’s not totally accurate to describe him. A take-no-crap influencer would be a more precise characterization. “I really believe that, if skincare...
The Anti-Influencer: Thingtesting’s Jenny Gyllander Refuses To Take Sponsorships For Her Product Reviews
Jenny Gyllander started Thingtesting last year with one intention in mind: to provide objective reviews of new products. “My main goal is to add transparency and honesty to this new world of brands and shopping today,” she...
The Happiest Influencer On Instagram: PeaceLoveGlam’s Jo Placencio Exudes Joy In Every Beauty And Fashion Post
In a recent Instagram Stories post, Jo Placencio advises, “Be happy at every phase of your life.” It’s not hard to believe she actually is. Wearing a smile and red lips, the gen X influencer and Texan behind...
Katey Denno’s Improbable Path To Makeup Artistry, Clean Products And Social Media, And Plans To Change The Beauty Industry’s Future
Social work isn’t the most obvious path to makeup artistry, but Katey Denno isn’t one to make obvious choices. Denno, whose clients were sexual assault survivors and HIV patients before she prepped celebrities the likes of Judith...
Penny Lane’s Flor Pereira Keeps An Old-School Blog Relevant In The New Instagram Age
With Instagram’s ascendance, blogs seem almost quaint. But Flor Pereira, creator of Penny Lane, one of the most trafficked fashion, travel and beauty blogs in Argentina, believes they remain important to add context to content and chronicle...
