Social Beauty

Sarah James of Whoorl: She’s Fortysomething, Fabulous, Forthcoming And A Formidable Social-Media Force
There’s a very practical reason why Sarah James keeps well-maintained bangs. “As long as I have them, I’ll never need Botox,” quips the blogger behind Whoorl. The comment is quintessential James, whose attraction is a blend of aspiration...

Ms. Centsible Makes It Easy For Beauty Fans On Any Budget To Try Small Brands
As green beauty edges into the mainstream, it’s under fire for being too pricey for beauty plebeians. Amber Eldridge, better known as Ms. Centsible, demonstrates how consumers can stretch their bucks to pick up better-for-you options. Whether it’s...

The Skinny Confidential Has Blogged About Beauty Secrets Every Day For Seven Straight Years
Lauryn Evarts of The Skinny Confidential doesn’t care if you think she’s annoying and high-strung. Plenty of people don’t. In fact, her raunchy sense of humor, positivity and helpful tips and tricks have attracted over 600,000...

Serein Wu Gets Seriously Real On Social Media And Has Fun With Skincare Too
Social media has been lambasted for derailing people’s self-esteem, but Serein Wu is evidence it has positive impacts, too. The beauty influencer plunged into YouTube to cope with bouts of depression and discovered compassionate fans to lean on....

Beauty Blogs And Instagram Feeds Don’t Get Chicer Than Eco Chic Beauty
Yenny Khan is a beauty late bloomer. She didn’t use makeup until she was a high school senior and, even after that, stuck to a handful of basic products. Five years ago, Khan switched to clean personal care...

Christian Craven Takes 200 Pictures And Two Weeks To Product Test To Guarantee Worthwhile Reads
It was only a matter of time before Dallas-based fashion and lifestyle blogger Christian Craven moved into skincare-focused social. “I’ve always been a beauty junkie,” declares Craven. He started blogging for fun, but the online endeavor led to...