Sacred Beauty Salon Founder Rebecca Casciano On Paying Attention To The Inside While Making Up The Outside

Veteran makeup artist and clean beauty expert Rebecca Casciano doesn’t believe true beauty is found in a bottle of foundation. She’s an adherent to the philosophy that beauty radiates from the inside, but a vibrant pink lip painted...

Sophia Thao Rocks Regular Girl Glamour On Social Media

Sophia Thao makes glamour relatable to regular women because she’s a regular woman. A mom who totes her kid to karate four days a week, Thao shows that stunning makeup is compatible with everyday life....

Stunning Product Shots, Simplified Skincare And Serious #Shelfie Envy With OMG Bart

Male influencers such as Manny MUA’s Manny Gutierrez, PatrickStarrr’s Patrick Simondac and James Charles have shaken up the beauty industry with gloriously full faces of makeup. Skincare has been a secondary occupation of the Y chromosome social media...

Hullosam’s Sammie Kolk Is The Friendliest Influencer On Instagram

When social media is at its best, it introduces the world to relatable personalities the Hollywood machine with its handled shellacked goddesses couldn’t possibly produce. Sammie Kolk is such a personality. Your steadfast bestie with perhaps cooler hair,...

Creativity And Occasionally Creepy Makeup Fuels Julia Salvia’s Social Media Following

In a telltale sign of the times, Julia Salvia perfected her social media persona during entrepreneurial studies classes in college and graduate school. She learned that being another Kim Kardashian clone wasn’t going to score her a passing...

Natch Beaut’s Jackie Johnson Is The Unabashed Real Talker The Beauty Industry Needs Now

Natch Beaut host Jackie Johnson is a true original. A vegan from Texas who keeps it 100% real in the all-too-often superficial city of Los Angeles, there’s no one who can replicate her relatable voice...