Rachel Brown

Aether Beauty Gathers Retail Steam With Launches At Sephora, Neiman Marcus, The Detox Market And More
When someone’s knocking at your door, it can pay to answer it. Aether Beauty went live on the summer solstice with the intent of sticking to a direct-to-consumer model to drive sales, but retailers were clamoring to...

How Kosås And Rami Malek Came Together At The Golden Globes To Provide A Huge Moment For Men’s Makeup
Men have been intrigued by Kosås’s lightweight foundation Tinted Face Oil, but founder Sheena Yaitanes felt the makeup brand had to tell the story of the product’s gender neutrality louder to make serious gains with male consumers. On...

Bolden Enters Target As Part Of A Push Into Multicultural Skincare
Target’s inclusive beauty initiative didn’t end last year. To kick off 2019, the mass market retailer is revving up its multicultural skincare assortment with the addition of brands designed to address the demands of women of color, including...

The Outsider As Entrepreneur: Jennifer Walsh Wants Us All To Leave The Office To Improve Our Ideas And Health
There are some people who have hundreds of business ideas and fail to execute a single one of them. Then, there’s Jennifer Walsh. She’s turned gut feelings into several beauty, wellness and media entrepreneurial ventures to varying...

British Skincare Brand The Rose Tree Addresses Brexit Concerns By Expanding Globally
The Rose Tree has branched out abroad in an unexpected twist for a small British brand trying to make it in the crowded beauty industry. The organic skincare purveyor has landed at Malaysian department store chain Metrojaya...

“It Takes Time”: Pooka Pure & Simple Founder Dawn Fitch’s Long Road To Profits, Press Coverage And Proper Distribution
For a long time, Dawn Fitch didn’t feel well. She struggled with fatigue, vertigo and numbness, and doctors didn’t know what was wrong. They diagnosed her with everything from fibromyalgia to hyperglycemia, but nothing hit the mark. Taking...

New World Natural Brands Adds Nügg Beauty To A Swelling Portfolio
New World Natural Brands has acquired Nügg Beauty to assemble a portfolio of four brands in less than a year. The emerging personal care holding company’s purchase of the face mask specialist started by Conny Wittke,...