How Lawless Beauty’s Forget The Filler Lip Plumping Line Smoothing Gloss Became A Smash Hit
When Sephora told Lawless Beauty founder Annie Lawless that plumping was going to be the next big thing in makeup, Lawless president Rachel Shelowitz says she didn’t immediately jump on the bandwagon. Shelowitz explains, “She truly despises the idea of doing...
With $10M In New Funding, Mad Rabbit Is Primed To Spearhead Tattoo Aftercare At Big-Box Retail
Target’s average shopper is a millennial mom and, out of all young Americans, according to millennial and gen Z insights firm YPulse, millennial parents are the most likely to have tattoos. So, it’s a...
The Buying Strategies And Trends Steering Beauty Assortments At Erewhon, Shen Beauty And Moda Operandi
Consumers with considerable discretionary income continue to spend handsomely on beauty products, leading last year to growth in the prestige beauty segment outpacing growth in the mass-market segment, according to research firm Circana. To keep...
Youthforia Secures Seed Funding From True Beauty Ventures And Willow Growth Partners
Fiona Co Chan, founder and CEO of Youthforia, a brand known for makeup formulated to be good enough to sleep in, can sleep easier now. Youthforia has closed a seed funding round led by
The Power Of Tea Drives Dermatologists De Anne Harris Collier and Raechele Cochran Gathers’ New Scalp Wellness Brand Bloomballa Beauty
Dermatologists De Anne Harris Collier and Raechele Cochran Gathers are big believers in the power of tea—and not just for sipping. They’ve made tea the star of their adaptogenic scalp wellness brand Bloomballa...
