Rachel Brown
Organic Bee Beauty Stokes Interest In Green Beauty Among Japanese Consumers
As American consumers’ interest in Japanese beauty rises, Organic Bee Beauty is capitalizing on Japanese consumers’ interest in American beauty. The new e-commerce destination aimed overseas showcases more than 100 products from 14 domestic natural beauty brands, including...
Laguna Herbals Heats Up As Demand For Natural Beauty Products Mounts
Laguna Beach has a mystique that far eclipses its tiny population of 25,000. That’s partially due to the popularity of MTV’s reality show based in the coastal California community and partially due...
Billion Dollar Brows Angles For A New Audience With Mass-Market Offering Arch
Beauty shoppers don’t need a billion dollars to achieve bangin’ brows. Billion Dollar Brows is introducing mass-market range Arch with brow pencils, pomades, gels and tools under $10 as a low-priced alternative to its signature masstige collection. The...
Indigo Perfumery Flourishes As Midwesterners Discover Niche Fragrances
Niche fragrances aren’t merely a coastal phenomenon. At Indigo Perfumery in Cleveland, owner Ann Bouterse cultivates a devoted following for a varied assortment of artisanal brands by guiding people to the right perfume picks for them without being...
Makana’s New Clean Packaging Reflects Clean Ingredients
Makana has stripped packaging down to its essence. Just like there’s no excess inside the brand’s products — its candles contain 100% soy wax, lead-free cotton wicks and phthalate-free essential oil fragrances — there’s no excess on their...
Wake Up To Beauty Arrives On The Scene As A Niche Beauty Umbrella Company For Budding Brands
After acquiring Level Naturals and Das Boom Industries a year ago, Wake Up To Beauty is positioning itself to be a multibrand heavy hitter in the natural segment. Led by Celeste Bernabe and David...
Pink Moon Co.’s Lin Chen On Preparing For International Expansion
The United States is a gargantuan market, but there is plenty of potential sales for indie beauty brands abroad. Lin Chen is well aware of foreign demand for American exports, and the complexities involved with steering those exports...
