
“Skincare Should Evolve As Science Does”: Regimen Lab Keeps Testing Ingredients And Reformulating Products
Regimen Lab always strives to do better. While that approach might sound easy, it can be quite difficult in practice. After the brand introduced humectant-driven Wave Serum in 2020, it began to hear the...

Analysts Forecast Strong US Beauty Sales Growth In The Years Ahead
Although Ulta Beauty CEO Dave Kimbell recently cautioned that the beauty industry’s momentum in the United States could slow this year, McKinsey & Co. forecasts record growth...

Beauty Product Premiumization: Problematic Or Pivotal To Level The Playing Field For Emerging Brands?
A recent article in The New York Times headlined “Is the Entire Economy Gentrifying?” delved into the “premiumization” of everything from Krispy Kreme donuts to WD-40. The beauty industry is no exception. “Premiumization” has...

The Battle For Generation Alpha’s Hearts, Minds And Beauty Bucks Is Heating Up
This year, the oldest members of generation alpha are turning 13, crossing a developmental Rubicon that will see them emerging as a major force propelling beauty trends and fueling a money grab by brands set on...

Eye-Popping Australian Gen Alpha Bath And Body Care Brand Allkinds Launches In The US
Most parents don’t want their children sticking fingers into beauty products at a store, but Allkinds, a bath, body and self-care brand and retailer geared toward kids, tweens and teens, encourages that type of behavior. At its...